22 Jul 2022
New exclusive through unifi TV: Lionsgate play treats Malaysian viewers with premium content
Starting July until 12th October 2022, all new and existing unifi TV Packs subscribers (Ultimate Pack, Varnam Plus Pack, Aneka Plus Pack and Ruby Plus Pack) can enjoy 90-day access to Lionsgate Play for free when they activate it through https://activate.unifi.com.my/lgp/.
Introduced to Malaysian audiences in October last year, the international streaming platform offers unique blockbuster movies, premium originals, old favourites and binge-worthy TV shows that resonate with urban audiences between the ages of 25 to 45. From action, drama, and romance to thrillers and comedy, Lionsgate Play Malaysia in partnership with unifi TV offers several exclusive premium titles for the whole family.
Anand Vijayan, TM’s Chief Commercial Officer and EVP, unifi said, “The inclusion of Lionsgate Play with unifi TV Packs provides comprehensive streaming entertainment for multi-generational audiences both at home and on the go.
“With Malaysian households often made up of extended, multi-lingual families, this offering caters to the preferences of all members of a family – bringing something for everyone all within a single subscription.”
“We are pleased to be the exclusive partner of Lionsgate Play in Malaysia and to bring more international content to our shores. Available via mobile app, web browser and unifi Plus Box, our subscribers can stream world-class content anytime, anywhere and on any smart device,” he added.
Amit Dhanuka, EVP, Lionsgate said, “We are glad to further strengthen our relationship with unifi by amping up exclusive global entertainment on the Lionsgate Play platform in Malaysia. The upcoming titles stands testament to the bespoke content that we aim to provide Malaysian viewers. The current releases and our vast premium library encapsulate an array of genres including drama, action, thriller and more, that cater to local audience preferences.”
Lionsgate Play releases new titles every Friday and provides highly curated playlists for audiences to choose from so they can ‘Play More and Browse Less’. This addresses one of the biggest challenges for busy working adults who often wonder what to watch next and may often spend more time browsing for content than actually enjoying it.
unifi subscribers will now be able to enjoy these brand new exclusive titles, available only on Lionsgate Play:
TV Series:
Gaslit – A political thriller based on the Watergate Scandal involving US President Richard Nixon from 1972 to 1974, Gaslit tells the story from five months before the infamous break-in at the DNC headquarters. Nominated for four Emmy Awards in 2022, the series stars Hollywood’s leading names – Julia Roberts, Sean Penn, and Dan Stevens.
The “Power” franchise – James "Ghost" St. Patrick is a wealthy New York nightclub owner who has it all, catering to the city's elite while also living a double life as a drug kingpin. Created by Courtney A. Kemp and executive producer Curtis “50 Cent” Jackson, this popular crime series has run for six seasons with three additional chapters – perfect for a crime-thriller binge fix.
Becoming Elizabeth – the untold story of England’s most iconic Queen, long before she ascended the throne. Henry VIII’s death throws a young orphaned Elizabeth Tudor into the unpredictable and dangerous English court. As her 9-year-old brother is crowned king, Elizabeth can either become a pawn or player.
Gomorrah – based on Robert Saviano’s best-selling novel of the same name, and directed by Marco D’Amore and Italian film director Claudio Cupellini, this acclaimed show explores organised crimes in Italy, putting audiences at the edge of their seat. The show stars Marco D'Amore, Salvatore Esposito, Arturo Muselli, Ivana Lotito, and Andrea Di Maria.
Movies:
Corrective Measures – a sci-fi movie set in the world's most dangerous maximum-security penitentiary, tensions among inmates and staff heighten, leading to anarchy. The gripping story stars Bruce Willis and Michael Rooker, and is written, produced and directed by Sean O'Reilly based on the graphic novel by Grant Chastain.
Vendetta – when his daughter is brutally murdered, William Duncan takes the law into his own hands. After killing the street thug directly responsible for her death, he finds himself in a war with the thug's brother and his gang, who are equally hell-bent on getting revenge for their fallen member. Another Bruce Willis film, the movie also stars Thomas Jane and Theo Rossi.
Jungle Cry – a riveting sports drama based on the real-life story of Indian rugby coach Rudraksh Jena of Bhubaneswar's Kalinga Institute of Social Sciences (KISS), who guided a team of 12 rural Odisha boys to a historic victory in the Junior Rugby World Cup in England in 2007. Starring Abhay Deol and Emily Shah, the film is helmed by Sagar Ballary.
“With curated content from around the world, Lionsgate Play offers great value entertainment to Malaysian audiences, providing a variety of choices that the whole family can enjoy. Coupled with other unifi TV Packs, we are bringing streaming services to the next level – creating a new entertainment experience for customers of all ages,” concluded Anand.
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