Welcome To Telekom Malaysia Brand Guidelines Welcome To Telekom Malaysia Brand Guidelines

WELCOME TO

TM BRAND
Centre

Here, you will find an extensive overview of visual identity
of our brands.

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introduction

Building on our strong foundation and heritage, TM marks its next era as a human-centred technology company.

Inspired by the excitement of the future, TM takes on the role of a Future Shaper of Tomorrow, enabling a Digital Malaysia by:


Driving customer-first solutions that make life and work better for our communities, businesses and the Government.

Offering a suite of innovative solutions and digitalisation to accelerate next innovations.

Providing inclusive access to future opportunities.

THE FUTURE SHAPERS OF TOMORROW, ENABLING A DIGITAL MALAYSIA

brand MANIFESTO

As a human-centred technology company,
We know technology must work to create a better tomorrow for all.

Which is why we:

Create access to tomorrow’s technologies today.

Help everyone realise their aspirations.

Scale big ideas, build new businesses and take better care of our planet.

We believe the future belongs to everyone. So we provide access in every corner of Malaysia.

At TM, we champion Malaysia’s confidence with technology that opens doors to a promising tomorrow for all.

TM YOUR NEXT IS NOW

BRAND VALUES

USERS BRING THE MAGIC

As a human-centred technology company, we innovate, build solutions and technologies from the needs of customers and businesses, putting them at the heart of everything we do.

THE FUTURE IS FOR EVERYONE

We believe in collective growth and commit to driving inclusive success for all customers, businesses, government and communities.

ACCELERATING TOMORROW

As Future Shapers, we readily embrace change and seek out innovations that drive us forward.

ACCESS TO ASPIRATIONS

We take on the role as an enabler for our stakeholders, connecting them to opportunities by equipping them with innovative solutions that propels them closer to their next goals.

BRAND PERSONALITY

Brand Personality And Tone Of Voice Charged

Taking on the role as an enabler, TM is encouraging and optimistic about the future – readily supporting stakeholders by equipping them with a platform for long-term growth.

Brand Personality And Tone Of Voice Embracing

Open-minded and embracing of change, TM collaboratively works with diverse partners to drive inclusive and collective success.

Brand Personality And Tone Of Voice Provocative

Charged and energetic, TM is future-looking, dynamic and innovative at heart – proactively seeking out new opportunities for growth and advancement.

Brand Personality And Tone Of Voice Uplifting

We take on a leadership position and have a strong commitment to stakeholders, holding the belief and trust to challenge each other to unleash meaningful and sweeping impact.

TONE OF VOICE