18 Jul 2022
unifi business’ entertainment solutions empowers hospitality industry for stronger rebound
Providing best-in-class content to support hoteliers return to normalcy
unifi Business, the preferred digital partner for close to 400,000 SMEs in Malaysia, have signed an agreement to provide innovative hospitality entertainment solutions to five high-value business customers namely, the Genesis Life Care Centre, Aturan Lagenda-Ideas Hotel, Capitol Hotel, Federal Hotel and Corus Hotel.
The agreement provides these businesses access to premium and exclusive content from unifi Business through unifi TV’s hospitality entertainment solutions. Customers will be able to choose from three attractive packs to mix and match over 50 channels in genres ranging from live sports, drama series, blockbuster movies, global news, kids/edutainment, lifestyle and many more.
Mohamad Yusman Ammeran, unifi’s Head of SME Segment shared, “Foreign tourist arrivals reportedly dipped from about 26 million in 2019 to only about 135,000 in 2021 – hitting Malaysia’s tourism industry harder than most other sectors.
“As of June 2022, however, tourist numbers have exceeded 1 million and are expected to rise to 4.5 million by the end of the year. Hoteliers are revitalising their businesses and striving to provide more rewarding, comprehensive experiences in their effort to attract more customers.”
He added, “To support the hospitality industry’s effort to create greater value for their customers, unifi is excited to offer these local businesses our new hospitality entertainment solutions. These are part of our convergence solutions that include connectivity, content, and digital solutions to empower the hospitality industry to ramp up their offerings more quickly.
“In addition to more than 50 world-class channels from which they can choose, this solution provides the best in-room guest experience with five exciting new premium channels, including beIN Sports.”
Ho Hock Doong, Head of unifi TV, explained that the new hospitality entertainment solutions were designed to allow these businesses the flexibility to customise their TV channels, elevating in-room guest experiences while saving costs at the same time. In addition to BEIN SPORTS 1 and 3 HD, the new premium channels selection will include DEGUP HD, CGTN HD and CCTV-4 HD – catering to these businesses’ diverse customers.
The signing ceremony was held at the Kuala Lumpur Tower with Dr Phang Sue Ling, Chief Operating Officer, Genesis Life Care Centre Sdn Bhd; Kharil Hafez Harith Yahya, Aturan Lagenda-Ideas Hotel General Manager; Thomas A/L Anthony of Capitol Hotel; Lim Kae Juang from Federal Hotel; and Teoh Gee Chuan from Corus Hotel representing their respective businesses. In addition to Mohamad Yusman Ammeran and Ho Hock Doong, the signing ceremony was also witnessed by Kenneth Oh, Deputy Secretary, The Malaysia Budget Hotel Association; and Maznan Deraman, Head of SME Medium Business Segment, unifi Business.
Mohamad Yusman concluded, “In supporting SMEs regain their footing post pandemic, we remain committed to helping these local industries become more sustainable and resilient through our comprehensive business solutions. Through these offerings, we strive to empower the hospitality industry to attract more customers, and revitalise both their businesses and the nation’s economy.”
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