Aimed at improving customer experience directly, unifi gathers ideas from the best talents through its first-ever Hackathon
unifi, the premier Convergence brand under Telekom Malaysia Berhad (TM), stays true to its #khabarbaik spirit, organised its first ever hackathon to tap into the young creative talents to create brilliant ideas to resolve pain points and enhance the service experience of unifi customers. The 24-hour, non-stop hackathon challenge was successfully organised at Multimedia University (MMU), Cyberjaya recently with over 110 local and foreign talented students from 13 public as well as private universities nationwide.
Harnessing creative brains to create innovative solutions for unifi
unifi’s call for creative genius among the university students in this hackathon received participation from a total of 27 teams from various local universities. The participants were in groups of three (3) to five (5) members with different backgrounds of expertise from coders, hackers to designers came together to pit against each other and build innovative and practical digital solutions within 24 hours. The teams were tasked to ideate and develop innovative digital solutions, which can be adopted and implemented by unifi.
Moharmustaqeem Mohammed, Acting Executive Vice President, unifi, attended the event and spent time getting to know the participants closer. He also shared his experience and aspirations for the event when he commented, “As an integrated telco and the enabler of Malaysia’s digital aspirations, unifi is always listening and looking for ways to improve our services and processes so we can serve Malaysians better. We are committed to bringing #khabarbaik to address our customers’ pain points and what better way to do so than through the best young talents who are also our customers. With that, we can create and adopt new solutions to meet their needs better. It perfectly fits TM’s brand promise, “Life Made Easier”. We are committed to deploying the ideas from the winning teams, hence, the winners are rewarded with an exclusive opportunity to work with the unifi digital team, so we could together, roll out the solutions quickly to the market.”
Ten (10) winning projects were shortlisted to demonstrate their presentation to the panel of judges and after gruelling coding exercise and much anticipation from the participating teams, top three (3) teams were selected as grand winners. The judging was based on their abilities to build exciting digital solutions aimed at enhancing unifi customer experience. The key winning factors include innovation, originality and design whilst measuring the technical ability of each team.
The 3 Grand Winners for unifi Hackathon 2019 after much deliberation were Fast Data team from Asia Pacific University; Green Phoenix team from University of Malaya and Taylor’s University; and RGB team from University of Malaya. Each of the winning team took home a cash prize of RM10,000 and an opportunity to incubate with unifi team to deploy their solutions to solve real-unifi challenges.
| TEAM | UNIVERSITY | PROJECT'S IDEA |
| Fast Data • Heng Zhi Theng • Lee Kah Kin • Lim Yu Zhe • Lee Wei Pin • Tan See Wei
|
Asia Pacific University | Intelligent social media management solution that allows efficient customer service response and topic/trend monitoring. |
| Green Phoenix • Maish Mohamed Maseeh • Madin Mohamed Maseeh • Markin Mauroof
|
University of Malaya + Taylor's University | A mobile app that would reimagine the customer service management through community and self-help. |
| RGB • Khaw Huai Yu • Tan Chun Shui • Tan Kim Chui • Chai Yiow Yang
|
University of Malaya | A chatbot that recognises voice and text to help customers on anything. |
List of participating universities:
1) Universiti of Malaya
2) Universiti Teknologi Malaysia
3) Universiti Teknologi Caw. Perlis
4) Universiti Malaysia Perlis
5) Universiti Tenaga Nasional
6) Universiti Tunku Abdul Rahman
7) Asia Pacific University
8) Taylor's University
9) Multimedia University
10) National Defence University of Malaysia
11) German Malaysian institute
12) KDU University College
13) Monash University Malaysia
For further information on unifi Hackathon 2019, please visit https://khabarbaik.my/unifihackathon/. For more information on unifi’s latest product and offerings, please visit unifi.com.my.
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KUALA LUMPUR, 14 August 2025 – Telekom Malaysia Berhad (“TM” or “the Group”) has identified Kampung Mukut, Pulau Tioman as the first village for its inaugural Jangkau Digital programme, reimagining the small coastal settlement as a Smart Eco-Village that blends digital connectivity, economic empowerment, education, and environmental stewardship. The initiative is aligned with the Government’s call for organisations to contribute in uplifting rural communities through sustainable and inclusive development. Home to just over 100 residents, Kampung Mukut is renowned for its crystal-clear waters, lush rainforests, serene waterfall, and the towering Dragon Horns of Tioman. Its remoteness has also meant limited access to connectivity and public infrastructure, challenges that Jangkau Digital seeks to address while preserving the village’s unique culture and biodiversity. The programme in Mukut was officially launched by His Royal Highness The Sultan Pahang, Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah, during his recent visit to the village. Amar Huzaimi Md Deris, TM’s Managing Director and Group Chief Executive Officer said, “Jangkau Digital TM is about building the right foundations for communities to thrive, from expanding digital access, to unlocking new economic opportunities, nurturing future-ready talent, and safeguarding environment. It reflects our role as a nation builder, ensuring that even the most remote communities are part of Malaysia’s digital future. In Mukut, we are working closely with the community and the Tioman Development Authority as our strategic partner to demonstrate that rural and island villages can progress sustainably, while preserving the heritage and natural beauty that make them unique.” Digital Foundation for Inclusive Growth The transformation begins with robust digital infrastructure across Pulau Tioman. The 75km submarine cable from Kuala Rompin that was deployed by TM, forms the backbone that connects the entire island to Malaysia’s national digital network, effectively bringing the world to Tioman and Tioman to the world. This is followed by the rollout of high-speed fibre broadband and expanded mobile coverage that now reaches all key settlements and tourism hotspots. This upgrade ensures that residents, businesses and visitors across Tioman enjoy stable, high-quality internet access, a critical enabler for economic activity, education, and tourism. In Kampung Mukut, this connectivity has been further strengthened with the installation of outdoor WiFi spanning the village from the jetty and school to the mosque, eateries, homestays, and along scenic trails, enabling tourists to navigate, locals to run online businesses, and students to participate in virtual learning without interruption. Complementing this, TM’s Vision AI CCTV systems have also been deployed at strategic points to improve public safety, manage visitor flows and support responsible tourism in line with Mukut’s eco-tourism appeal. MSME Empowerment & Economic Upliftment With strong digital connectivity as the foundation, entrepreneurs in Mukut are now better positioned to tap into the digital economy. Tourism operators, guesthouses, and boat service providers have been onboarded to visitmukut.com – a community-managed tourism portal powered by TM and enhanced with AI to deliver an end-to-end experience, from discovering Mukut’s natural beauty to booking and engaging with local operators. This is integrated with the Unifi Business Go Bookit app for seamless visitor experiences. This transition to online visibility is strengthening business resilience, particularly for operators who once depended solely on walk-in visitors. To support this shift, TM will conduct targeted training sessions to equip local MSMEs with skills in booking management, social media promotion, and digital content creation, with additional support extended to B40 entrepreneurs via the Sejahtera MADANI programme. By building these capabilities, TM aims to ensure that the economic benefits of tourism are shared more broadly across the community, while positioning Mukut as a destination that is digitally accessible. Equipping Students and Teachers for the Future The Jangkau Digital TM also brings the TM Future Skills (TMFS) to SK Mukut as the Champion School. SK Mukut is now linked to SMK Tekek, Tioman’s “nucleus” digital hub school, enabling resource-sharing and access to advanced digital tools. Through this collaboration, students are exposed to coding, robotics, 3D printing and AI learning modules – subjects that previously seemed out of reach in rural settings. Teachers in Mukut also benefit from training programmes that help them integrate STEM content into lessons and maximise the use of digital tools. Beyond the classroom, TM is investing in capability building for the community’s core sporting tradition - sailing. Efforts include upgrading essential infrastructure such as dedicated walkway and slipway to provide safe and convenient access to the waterfront. The Group also goes the extra mile by providing a comprehensive coach training and talent development programme, and providing official sports attire for the school’s sailing team. These initiatives are designed to inspire the students, enhance competitive readiness, and cultivate a new generation of talent capable of competing at the highest levels. This integrated approach ensures that Mukut’s youth can excel both in academics and in sports, proving that rural communities can nurture future champions on multiple fronts. Preserving Environment and Biodiversity In preserving Mukut’s charm, TM is embedding environmental stewardship into every aspect of development. The village’s coral reefs, rainforest trails, and marine biodiversity are recognised as irreplaceable assets, and planned coral protection and trail conservation programmes will ensure these remain intact for future generations. TM’s sustainability commitment extends to the seabed where the presence of submarine cables naturally fosters the formation of artificial reefs, providing vital habitats for marine life and cultivating to long-term biodiversity ecosystem. To further support eco-tourism safety, TM is enhancing measures to ensure the safety of both tour guides and hikers on treks to the Dragon Horns including providing GPS trackers and other digital solutions, helping Mukut maintain its reputation as a safe, well-managed destination for adventure tourism. By combining digital technology with environmental care, Jangkau Digital TM reinforces the idea that progress in rural communities can go hand in hand with sustainability. Greater Purpose of TM “Our aspiration to become Malaysia’s Digital Powerhouse by 2030 is grounded in our greater purpose to enable progress that is inclusive, sustainable, and meaningful for all. When students in Mukut can explore robotics, local entrepreneurs can reach customers worldwide, and young athletes can train for national glory, all while preserving their environment, we see the true value of digital transformation. Jangkau Digital TM in Mukut is just the beginning, and we are committed to extending this progress to other rural islands and communities across the nation,” concluded Amar.
TM's addresses data breach of Unifi mobile customers contact information
Telekom Malaysia (“TM” or “the Group”) has been made aware of a data breach (specific to contact information only) on 28 December involving a limited amount of Unifi Mobile customers’ information. After investigations, TM has found 250,248 Unifi Mobile customers to be affected in this data breach, constituting both individual customers as well as SMEs. The type of data that was breached involved customer names, phone numbers and emails. No other information was breached. TM confirms that the breach has been contained and have taken steps to minimise the potential impact to these 250,248 customers. The specific customers affected have been notified. Customers who have not received any notification are not impacted. TM has also reported this matter to the relevant authorities (National Cyber Coordination & Command Centre (NC4); Department of Privacy & Data Protection (JPDP); and the Malaysian Communications & Multimedia Commission (MCMC)). While additional security measures have been put in place to isolate the risk and protect our customers, we wish to inform that our customers did not experience any service disruptions in this incident. TM is closely monitoring the situation and is conducting additional assessments. We advise customers to take extra precautions when receiving communications from unknown parties, as well as to secure their online information at all times. The privacy and security of TM’s customers remain our highest priority and we take such matters seriously. We will continue to strengthen and ensure our data security framework, policies, systems and processes are continuously benchmarked against Bank Negara Malaysia's Risk Management in Technology (RMiT) standard and ISO27001, as well as other global standards to prevent such occurrences.
unifi introduces five #unificares initiatives as commitment to deliver the unifi promise on customer experience
The initiative is unifi’s commitment to place customer experience as its No. 1 priority With a strengthened commitment to deliver the ultimate customer experience, unifi, Malaysia's leading convergence provider, today introduced five #unificares initiatives to transform its end-to-end customer experience (CX). As a technology company, unifi understands that customer expectations evolve together with the adoption of technology. This is why unifi aims to transform end-to-end customer experience with a renewed focus that ensures the customers' needs are met -- this is the unifi promise. To deliver on this promise, Telekom Malaysia Berhad (TM), has invested heavily over the years in both its customer support capabilities and network to deliver the best customer experience possible. The new #unificares initiative is also an expression of the company's commitment towards its loyal client base. unifi has the highest market share in the local Internet Service Provider (ISP) space. Speaking to the media at a virtual briefing from Menara TM today, TM's Chief Marketing Officer, Shanti Jusnita Johari, said #unificares is a testament of the company's continuous efforts to put customers first. "TM and unifi are walking the talk when it comes to customer satisfaction. Our 24-hour service restoration guarantee is the first of its kind in the industry. It is our commitment for unifi customers to continue to get the best broadband experience," said Shanti. She added that unifi's new bold undertaking was in keeping up with users' demands for reliable connectivity, among both the consumers and business segments especially as the micro, small and medium enterprises (MSMEs) focus on recovery and growth as well as consumers with continued hybrid working and learning arrangements following the pandemic. A good and reliable broadband access is highly critical in the "new normal". Five revolutionary #unificares initiatives unifi today announced five revolutionary initiatives to raise its game in CX. The 24-hour service restoration guarantee is among five new customer-focused initiatives under the #unificares campaign to enhance its broadband experience by reducing downtime to the absolute minimum. If unable to restore within 24 hours from complaint submission, customers will receive RM50 billing rebate compensation, redeemable via myunifi app within 30 days. It is the first of its kind in the local telecommunication industry and a commitment to its customer first strategy. This 24-hour service restoration guarantee starts 30 November 2021 and compensation eligibility is for customers subscribing to 100Mbps and above. Another innovation introduced with the campaign is unifi's Proactive Service Alert; an early detection and intervention system that ensures early notifications and speed of resolution to customers. Affected customers are alerted for restoration via SMS and the myunifi app push notification. Other customer-focused initiatives introduced in conjunction with the campaign are Easyfix self-serve tool, Service Tracker and unifi Elite experts. Easyfix is an easy visual based self-serve tool that enables customers to self-diagnose and do a quick troubleshoot on internet connection, telephony or unifi TV services. If an issue is unresolved, the Easyfix tool will automatically create a service ticket for immediate action by the unifi Care Crew or connect users to a unifi live chat agent for further assistance. Easyfix can be accessed anytime on the myunifi app under 'Support' or at easyfix.com.my. Service Tracker allows customers to view and track status of service and technical requests in real-time including details of the assigned TM Care Crew, via the myunifi app. Users can easily access the Service Tracker under 'My Activity' from their Account page. unifi Elite is a group of WiFi experts who are specially trained to provide customers with tailor-made consultation and solutions to further enhance their connectivity experience at home or business premises. unifi's track record in CX is well-established. Recently, it has been chosen as the sole Malaysian recipient for the "Brand of the Year'' award for the "Broadband / ISP" category, an award that is held under the auspices of the London-based World Branding Awards. This is the second consecutive year it won the award. Last year, it also won the "Best Fixed Home Broadband Service Provider" and "Best Business Fixed Broadband Service Provider" categories in the PC.com Best Product Awards 2020. TM continues to invest in future growth by modernising its network and technology platforms, to deliver the best current and future. TM is the only telco in Malaysia which has ventured into proactive service capabilities to elevate CX and digital tools to give added convenience to customers. Meanwhile, TM Chief Network Officer, Mohamed Tajul Mohamed Sultan, who was also present at the media briefing said the increase in usage and demand for unifi services following the pandemic had driven the company to up its connectivity game. "Even before this, public feedback shows that unifi's service quality is among the best. But we are not resting on our laurels. We want to raise the bar even higher because customer experience is paramount," added Mohamed Tajul. To achieve this, TM has invested over RM 1 billion in 2021 to uplift the customer experience in both its customer support capabilities and network improvements. This is to ensure that unifi continues to deliver unparalleled solutions to its customers. Users can visit unifi.com.my/unificares for more information on the unifi promise. The myunifi app can be downloaded from the Google Play Store as well as the Apple App Store.