18 Aug 2023
Telekom Malaysia Unveils AIDENTITI™ KITA: A Generative AI Music Video to Celebrate Malaysia’s Diversity for Hari Kemerdekaan and Hari Malaysia 2023
KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.
Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close.
The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash.
Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.”
“The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added.
Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.
TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities
As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise.
Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas.
#Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my.
Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.
YOU MAY ALSO LIKE
TM Inks MOU With ZTE For R&D Innovation Under Latest Strategic Partnership Programme
TM, Malaysia’s leading converged telco and technology company, has today entered into a MoU with ZTE Malaysia Corporation Sdn Bhd (ZTE), a global leader in information and communication technology solutions, to collaborate on a range of research and development innovations under its latest strategic partnership programme. The partnership will leverage TM and ZTE’s joint expertise to drive innovation and digital transformation for customers and industries, focusing on R&D opportunities and commercialisation, product and technology improvement, and the enhancement of TM’s digital talent ecosystem. The collaboration will also serve as an important step towards strengthening the nation’s digital and telco infrastructure, and empower Malaysia’s competitive edge in delivering cutting-edge solutions to the marketplace. Slated to run for a period of three years, the MoU was presided over by YB Fahmi Fadzil, Minister for Communications and Digital; YB Teo Nie Ching, Deputy Minister for Communications and Digital; Tan Sri Mohamad Salim Bin Fateh Din, Chairman; and Dato’ Mohd Ali Hanafiah Mohd Yunus, Chief Operating Officer for the Malaysian Communications and Multimedia Commission respectively. The MOU was signed by TM’s Group Chief Executive Officer, Dato’ Imri Mokhtar and ZTE’s Managing Director, Mr. Steven Ge. Building on TM and ZTE’s ongoing investments and commitment to R&D and innovation, the partnership aims to deliver new products and services, with TM serving as ZTE’s preferred business partner to deploy innovative solutions, go-to-market strategies, commercialisation, and networking across various markets and customer segments in Malaysia and regionally. The companies will also work on network and technology planning and overall digital transformation by bringing together Software as a Service (SaaS), Platform as a Service (PaaS), and Anything as a Service (XaaS) providers to develop customised end-to-end solutions for various industry sectors. Aside from technological developments and aligning with TM’s transformation as a human-centred TechCo, the collaboration will focus on enhancing TM's digital talent ecosystem, covering areas such as talent competency best practices, professional competency framework, technical training and certifications for digital transformation, as well as cross-border knowledge sharing on new technologies. Dato’ Imri Mokhtar, TM’s Group Chief Executive Officer, said: “We are pleased to partner with ZTE once more in providing new innovations that will serve today’s digital customers and industries. Spearheading these efforts will be TM’s R&D arm who will provide hardware testing and design enhancement, consultation on digital platform technologies, as well as integration solutions to ensure our offerings are market-ready. This MOU comes on the heels of another recent joint research in next generation access technology to enhance Malaysia’s high speed internet connectivity. Introducing the first ever 50Gbps bandwidth in Malaysia has prepared us to drive other innovative services such as 5G, Cloud VR, and intelligent manufacturing which will benefit communities, businesses and the Government.” Mr Steven Ge, ZTE’s Managing Director, concluded: “As a global leading provider of information and telco technology solutions, we’re looking forward to collaborating with Malaysia’s leading telco player. We’re confident that our collaboration will bring forth new innovations and solutions to address the growing needs of today’s digital markets. ZTE is also committed to supporting TM's digital transformation and talent ecosystem growth through our global expertise and resources. We believe that this partnership will create a win-win situation for both parties and set a new industry standard for strategic collaborations."
TM R&D’s Customer-focused innovations recognised at the Malaysia Technology Excellence Awards
In-house smart solutions for Fixed Wireless Access connectivity and customer experience platform for frontliners awarded under “Connectivity-Telecommunications” and “AI-IT Services” categories respectively Telekom Research & Development Sdn Bhd (TM R&D), the innovation arm of Telekom Malaysia Berhad (TM), recently bagged two awards at the Malaysia Technology Excellence Awards 2022, organised by the Singapore Business Review. The Malaysia Technology Excellence Awards spotlights exceptional companies who are technology disruptors that boosts Malaysia’s economy. TM’s Fast Internet for All (FIRA) solution was bestowed the award under the “Connectivity-Telecommunications” category, while TM’s Single Platform on Intelligent Customer Experience (SPICE.ai) won the award in the “Artificial Intelligence (AI)-IT Services” category. Commenting on these awards, Dr. Sharlene Thiagarajah, Chief Executive Officer, TM R&D said, “I couldn’t be prouder of my team as these awards reflect their commitment to meet the fast-evolving digital needs of today’s customers and strengthen our position as a research leader in these fields. This recognition also reaffirms our efforts in building smarter digital ecosystems to facilitate the ease with which Malaysians can embrace a more digital lifestyle, while also bringing progress to the nation.” FIRA was introduced as a way to support the government in providing Malaysians with quality access to digital connectivity nationwide. Aimed at offering better internet service to underserved communities, FIRA uses Fixed Wireless Access (FWA) technologies to improve connectivity in rural areas across Malaysia. Since its first deployment in Malacca back in July 2020, the solution has demonstrated promising success in improving download and upload link speeds compared to other broadband services. The solution has since been implemented at a rural school in Selangor and at Pusat Komuniti Desa sites under the Ministry of Rural Development. It has also supported an IR4.0 use case in Terengganu. “FIRA is formulated to address two common issues: coverage and speed. The solution is capable to deliver connectivity up to 50Mbps within 5-8km range, compared to a traditional 4G cell within 1km range. Furthermore, with its quick deployment procedures, FIRA can help mitigate customers’ connectivity concerns in a cost-effective and timely manner,” shared Dr. Sharlene. SPICE.ai, on the other hand, aims to assist frontliners in their daily task of addressing customer service enquiries and requests. Dr Sharlene explained, “SPICE.ai consists of multiple components that cover different parts of an existing customer experience system. By integrating these components, frontliners gain a more holistic view of each customers’ profiles. The solution then implements real-time analytics to improve customer experience, giving frontliners the right information at the right time which allows them to deliver a better experience to customers.” This analytics system has been deployed nationwide for nearly two years and becomes the primary touchpoint for more than 5,000 TM frontliners in most customer interactions across multiple channels. The performance of SPICE.ai has proven to be reliable and seamless even when integrated with more than 20 existing, standalone systems and was still able to relay the processed information through one single platform, on top of providing analytics and advisory. Established in 2001, TM R&D is the innovation arm of TM Group focusing on creating smarter ecosystems to make business and life easier for a better Malaysia. TM R&D’s solutions are clustered around four pillars namely Intelligent Platforms, Data Brokerage, Connectivity/Tools and IR4.0/Digital Solutions. Growing from strength to strength, TM R&D has won multiple global awards and generated more than 2,800 Intellectual Property Rights (IPRs) and 1,400 digital assets to date. TM R&D’s innovations are developed in-house and cut across multiple industries such as Utilities, Retail, Agriculture, Healthcare and Education, with safety and productivity as its top priority.
TM ONE NAMED FROST & SULLIVAN MALAYSIAN CYBERSECURTY SERVICES COMPANY OF THE YEAR
TM One, the enterprise and government sector solutions arm of Telekom Malaysia Berhad (“TM”), was named the Frost & Sullivan Malaysian Cybersecurity Services Company of the Year for 2022. The award was decided based on a series of detailed evaluations following Frost & Sullivan’s best practices criteria, in which TM One excelled as a service partner in addressing Malaysia’s enterprise and government sector cybersecurity needs. “TM One is recognised based on its extensive cybersecurity capabilities and resources. With a full suite of cybersecurity services and infrastructure, coupled with a deep understanding of the Malaysian market landscape, TM One continuously upholds a strong reputation of effectively addressing its customers’ security needs,” said Anh Tien Vu, Industry Principal, Global Cybersecurity Research Team at Frost & Sullivan. Shazurawati Abd Karim, Executive Vice President, TM One, said: “We are honoured to receive the Frost & Sullivan Malaysian Cybersecurity Services Company of the Year Award. With cybersecurity emerging as a top priority for organisations in their transformation journey, we are committed to growing our end-to-end solutions so that we can provide our customers digital freedom and peace of mind as they expand their businesses in the digital space. Understanding their unique business needs, we work with organisations to assess their cybersecurity capabilities and provide advisory services through our dedicated TM One Cyber Defense Centre (CYDEC) – helping them make the right choices to respond to cyber threats more effectively.” Addressing Cybersecurity Gaps among Enterprises and Public Sector More Malaysian organisations are now investing heavily in cybersecurity. As they become increasingly present and vulnerable in the digital space, organisations need to adopt a stronger security posture in their information technology, operational technology, and cloud infrastructure capabilities. Shazurawati said, “One of the key challenges for organisations is the shortage of in-house security expertise, professionals, and tools, requiring them to outsource their security operations. By working closely with customers to assess their security posture, technology maturity, and business needs, TM One offers customised solutions for managed security services, consultation and advisory, and other value-added services to help them navigate today’s complex technological landscape.” TM One is also strengthening the public sector’s cybersecurity, working alongside the Malaysian Government to enhance digital connectivity and smart innovations for cities and industries to propel the nation towards becoming a digital economy. In addition to connectivity, TM One continues to invest in local data centres, digital infrastructure and services, ensuring data sovereignty remains within Malaysian borders while bringing global best practices to the nation’s public sector. Its investments to strengthen Malaysia’s Critical National Information Infrastructure (CNII) is one of its efforts to protect government and public data, with its cybersecurity solutions developed in compliance with Bank Negara Malaysia’s Risk Management in Technology (RMiT) policy and the Personal Data Protection Act 2010 (PDPA). Anh Tien Vu said, “One consideration that stood out for Frost and Sullivan was that TM One has earned endorsements and collaborations from local cyber authorities, such as Cybersecurity Malaysia and the National Cyber Security Agency (NACSA) of Malaysia through its implementation of best practices, and world-class infrastructure backed by experts. Frost & Sullivan commends TM One’s steadfast efforts in providing cybersecurity services that exemplify this implementation of best practices, which have benefited customers and communities tremendously.” “On top of developing our own end-to-end solutions, TM One continues to strengthen its partnership ecosystem, collaborating with companies from various security domains to diversify its offerings and coverage. This includes FNS Value Co. Limited, the sole distributor of its Blockchain Secure Authentication solution in Malaysia, which helps secure digital transactions and online credentials, and Telefónica Tech – a global leader in cybersecurity, Cloud and IoT, as a partner in delivering Digital Risk Protection,” explained Shazurawati. “Our efforts to expand our cybersecurity services and to provide customers with cutting-edge security reflect our commitment to tackling today’s growing cybersecurity concerns. With next-gen technologies such as 5G opening up both new opportunities and threats, TM One is poised as the enabler for organisations’ next advantage and security, today and tomorrow,” she concluded.
NEWSLETTER
Just drop your details and stay updated with the world of Telekom Malaysia. We promise – no spam!