18 Aug 2023
Telekom Malaysia Unveils AIDENTITI™ KITA: A Generative AI Music Video to Celebrate Malaysia’s Diversity for Hari Kemerdekaan and Hari Malaysia 2023
KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.
Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close.
The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash.
Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.”
“The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added.
Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.
TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities
As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise.
Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas.
#Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my.
Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.
YOU MAY ALSO LIKE
FAM - TM Jalin Semula Kerjasama Strategik Sebagai Rakan Rasmi Teknologi
Persatuan Bolasepak Malaysia (FAM) meneruskan jalinan kerjasama dengan Telekom Malaysia Berhad (TM) di mana syarikat telekomunikasi terkemuka negara itu menjadi Rakan Rasmi Teknologi bagi FAM dan pasukan kebangsaan, Harimau Malaya untuk tempoh setahun bermula Jun 2023 ini. Perjanjian itu juga menjadi bukti komitmen tinggi TM terhadap pembangunan sukan bola sepak negara di mana syarikat tersebut telah terlibat secara langsung dalam industri bola sepak tempatan sepanjang dua dekad yang lalu. Menurut Presiden FAM, Datuk Haji Hamidin Haji Mohd Amin, kerjasama yang kembali terjalin bersama TM selepas kali terakhir berkolaborasi pada tahun 2020 membuktikan hubungan baik FAM bersama syarikat telekomunikasi itu sentiasa dipelihara. “Sudah pasti FAM berasa gembira dan berbesar hati dengan jalinan semula kerjasama bersama TM yang tentunya akan membawa manfaat besar kepada perancangan dan pembangunan skuad bola sepak kebangsaan. “Saya optimis bahawa hubungan strategik antara FAM dan TM ini dapat mencapai hasil penajaan yang menggalakkan selain memberi peluang TM membawakan produk mereka untuk dinikmati oleh jutaan peminat bola sepak di negara ini melalui pelbagai program promosi yang akan kita aktifkan dalam masa terdekat. “Mewakili seluruh warga kerja FAM, saya ingin menzahirkan setinggi-tinggi penghargaan kepada TM dan berharap menerusi kerjasama ini, arena bola sepak negara akan bergerak ke arah kecemerlangan,” kata Datuk Haji Hamidin. Majlis menandatangani perjanjian antara FAM dan TM itu telah berlangsung di Wisma FAM, Kelana Jaya petang tadi di mana FAM diwakili oleh Setiausaha Agung FAM, En Noor Azman Hj Rahman sementara TM telah diwakili oleh Naib Presiden, Jenama dan Pemasaran, En Andrew Pinto. Majlis tersebut telah disaksikan oleh Datuk Haji Hamidin bersama-sama Puan Shanti Jusnita Johari, Ketua Pegawai Pemasaran, TM. Turut hadir adalah kedua-dua Timbalan Presiden FAM, Datuk Wira Mohd Yusoff Mahadi dan Dato’ S. Sivasundaram, barisan ahli Jawatankuasa Eksekutif FAM, serta barisan pengurusan kanan Kumpulan TM. Sementara itu, Puan Shanti turut menzahirkan penghargaan kepada pihak FAM atas kolaborasi ini yang membolehkan TM meneruskan peranannya dalam memajukan sukan bola sepak sebagai sukan nombor satu negara yang mempunyai jutaan peminat tanpa mengira bangsa, umur dan latar belakang. “TM menerajui evolusi teknologi telekomunikasi negara sejak sekian lama ke arah membina Digital Malaysia menerusi teknologi yang memperkasa komuniti, perniagaan dan Kerajaan. Kini, TM telah menjalani transformasi ke arah menjadi sebuah Syarikat Teknologi Berteraskan Insan, ataupun, a Human-Centred Technology Company. Peralihan ini akan turut diterapkan dalam jalinan kerjasama antara TM dan FAM ini, dengan membawakan pengalaman baharu kepada para penyokong pasukan kebangsaan melalui teknologi digital serta perkhidmatan komunikasi dan kandungan,” kata beliau. “Kami amat berbesar hati dapat memberikan sokongan kepada sukan bola sepak kerana ianya mampu menyatukan rakyat Malaysia di bawah satu bendera. Diharapkan kolaborasi ini dapat mencetuskan minat dan sokongan yang lebih jitu daripada para peminat, seterusnya memberi suntikan semangat untuk pasukan bola sepak kebangsaan. Semoga kerjasama antara kedua-dua pihak bakal mengangkat martabat sukan bola sepak kita dan mengharumkan nama Malaysia di peringkat antarabangsa,” akhiri Puan Shanti.
unifi business’ entertainment solutions empowers hospitality industry for stronger rebound
Providing best-in-class content to support hoteliers return to normalcy unifi Business, the preferred digital partner for close to 400,000 SMEs in Malaysia, have signed an agreement to provide innovative hospitality entertainment solutions to five high-value business customers namely, the Genesis Life Care Centre, Aturan Lagenda-Ideas Hotel, Capitol Hotel, Federal Hotel and Corus Hotel. The agreement provides these businesses access to premium and exclusive content from unifi Business through unifi TV’s hospitality entertainment solutions. Customers will be able to choose from three attractive packs to mix and match over 50 channels in genres ranging from live sports, drama series, blockbuster movies, global news, kids/edutainment, lifestyle and many more. Mohamad Yusman Ammeran, unifi’s Head of SME Segment shared, “Foreign tourist arrivals reportedly dipped from about 26 million in 2019 to only about 135,000 in 2021 – hitting Malaysia’s tourism industry harder than most other sectors. “As of June 2022, however, tourist numbers have exceeded 1 million and are expected to rise to 4.5 million by the end of the year. Hoteliers are revitalising their businesses and striving to provide more rewarding, comprehensive experiences in their effort to attract more customers.” He added, “To support the hospitality industry’s effort to create greater value for their customers, unifi is excited to offer these local businesses our new hospitality entertainment solutions. These are part of our convergence solutions that include connectivity, content, and digital solutions to empower the hospitality industry to ramp up their offerings more quickly. “In addition to more than 50 world-class channels from which they can choose, this solution provides the best in-room guest experience with five exciting new premium channels, including beIN Sports.” Ho Hock Doong, Head of unifi TV, explained that the new hospitality entertainment solutions were designed to allow these businesses the flexibility to customise their TV channels, elevating in-room guest experiences while saving costs at the same time. In addition to BEIN SPORTS 1 and 3 HD, the new premium channels selection will include DEGUP HD, CGTN HD and CCTV-4 HD – catering to these businesses’ diverse customers. The signing ceremony was held at the Kuala Lumpur Tower with Dr Phang Sue Ling, Chief Operating Officer, Genesis Life Care Centre Sdn Bhd; Kharil Hafez Harith Yahya, Aturan Lagenda-Ideas Hotel General Manager; Thomas A/L Anthony of Capitol Hotel; Lim Kae Juang from Federal Hotel; and Teoh Gee Chuan from Corus Hotel representing their respective businesses. In addition to Mohamad Yusman Ammeran and Ho Hock Doong, the signing ceremony was also witnessed by Kenneth Oh, Deputy Secretary, The Malaysia Budget Hotel Association; and Maznan Deraman, Head of SME Medium Business Segment, unifi Business. Mohamad Yusman concluded, “In supporting SMEs regain their footing post pandemic, we remain committed to helping these local industries become more sustainable and resilient through our comprehensive business solutions. Through these offerings, we strive to empower the hospitality industry to attract more customers, and revitalise both their businesses and the nation’s economy.”
TM Joins Asia Link Cable System Consortium To Boost Submarine Cable Capacity From Malaysia To Asia
KUALA LUMPUR, 14 September 2023 - TM Global, the domestic and international wholesale business arm of TM, solidified its commitment to advancing Malaysia’s digital landscape by announcing its recent participation as a consortium member of the Asia Link Cable System (ALC). This strategic move positions Malaysia as one of the key destinations connecting Malaysia to Hong Kong SAR. Asia Link Cable; image credited to HMN Tech TM’s entry into the consortium was made official during the signing of the Construction and Maintenance Agreement (C&MA) with all consortium members held in Penang recently. The current seven members from the ASEAN and North Asia regions include Singapore Telecommunications Limited (Singtel); China Telecom Global Limited (CTG); China Telecommunications Corporation (CTC); Globe Telecom (Globe) and DITO Telecommunity Corporation (DITO) of the Philippines, Unified National Networks Sdn Bhd (UNN) of Brunei and Global Transit Singapore Pte. Ltd (GTS). Commenting on this partnership, Khairul Liza Ibrahim, TM Global’s covering Executive Vice President said, “Our inclusion in the ALC consortium marks another milestone in TM Global’s ongoing efforts to position Malaysia as a digital hub in the region. “Malaysia emerged as the region’s top destination for technological investment, particularly data centre businesses. Leveraging our strategic location, the ALC is expected to attract more international submarine cables to land in Malaysia and entice global technology players to leverage our data centres. “This strengthens our efforts to provide reliable, diversified and uninterrupted global connectivity solutions to customers. It also enables us to better support the deployment of hyperscalers’ data centres, and deliver to the future requirements of 5G networks in the country,” she added Spanning a total distance of approximately 7,200 km with an initial design capacity of 24Tbps, the Cable Landing Station (CLS) for ALC will be strategically located at TM Exchange Kuala Sedili, and will capitalise on its proximity to TM’s Iskandar Puteri data centre in Johor. The Sedili CLS is the sixth international CLS in the country, including Kuala Muda, Morib, Mersing, Cherating and Melaka. Its construction is projected to be completed by 2025. The ALC will significantly boost the data-transfer capacity of TM’s existing submarine cable systems, catering to the increasing bandwidth demands across the ASEAN and North Asia regions. Furthermore, the ALC adopts an open cable system design that is adaptable and compatible with various technologies and upgrades. This better positions TM and other consortium members to address the growing bandwidth demand for higher data capacity. With 32 owned and leased submarine cable systems spanning more than 340,000 kilometres around the globe, TM is committed to providing the highest service performance and best quality experience to customers domestically and internationally.
NEWSLETTER
Just drop your details and stay updated with the world of Telekom Malaysia. We promise – no spam!