18 Aug 2023
Telekom Malaysia Unveils AIDENTITI™ KITA: A Generative AI Music Video to Celebrate Malaysia’s Diversity for Hari Kemerdekaan and Hari Malaysia 2023
KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.
Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close.
The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash.
Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.”
“The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added.
Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.
TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities
As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise.
Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas.
#Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my.
Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.
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Statement for Enquiries on unifi Mobile 5G
We have received enquiries on when 5G will be available to our unifi Mobile customers. We would like to thank everyone for their excitement and support as we welcome this new era of unifi Mobile. Our goal is to provide unifi Mobile customers the best 5G experience we can offer. As such, we are currently doing extensive internal testing on our 5G service. At this point of time, we are unable to provide the actual date for customer trials. Watch this space for the latest updates on unifi Mobile 5G!
TM and OYO Malaysia collaborate to provide guests with an enhanced connected staying experience
TM customers can also enjoy great promos at OYO Hotels and Homes as part of loyalty programme With the aim of elevating customer experience, OYO Malaysia and Telekom Malaysia Berhad (TM) today formalised a commercial and marketing arrangement, extending the companies' existing working relationship to benefit more local as well as foreign travelers. Under the partnership, TM will be providing its full suite of unifi services including high-speed broadband access, unifi TV and unifi Mobile to enable patrons of OYO Hotels and Homes to experience a seamless broadband and entertainment experience powered by unifi. TM will also provide dedicated customer support and technical teams for round-the-clock support at OYO Hotels and Homes to ensure business and service continuity. Meanwhile, OYO Malaysia will be offering special promos for TM customers for their stay at OYO establishments through TM's loyalty programme, TM Rewards. Besides that, both companies will work together in marketing initiatives including promoting OYO Hotels and Homes to 24,000 TM staff nationwide. The partnership was officially announced by Vimal Balachandran, Head, OYO Homes, Malaysia and Izlyn Ramli, Vice President, Group Brand and Communication, TM. Commenting on the partnership, Izlyn said: "I am very excited with this collaboration and would like to thank OYO Malaysia for choosing us as your communications and ICT solutions partner. With the provisioning of our comprehensive converged solution by TM, OYO Malaysia is set to elevate its guests' digitally connected staying experience at its properties nationwide. Our dedicated support service team will also help to ensure that OYO guests enjoy our seamless broadband and entertainment experience. This will certainly ease OYO management's concerns on continuous operational efficiency so they can focus on their core business, which is providing the best hospitality services to their patrons. TM, as the National Telecommunications Infrastructure Provider has a higher purpose to provide Malaysians with better connectivity via our solid network infrastructure, and power Malaysia as a Digital Nation – enabling Society, Businesses and Government. Today's collaboration reflects our continued support for the Malaysian hospitality and tourism industry. We hope this will spur more Malaysians to explore our beautiful country, while they continue to enjoy internet and entertainment access on unifi!" Welcoming TM to the extended OYO family, Vimal said that technology is at the core of hospitality at OYO. "OYO is constantly looking at ways to help asset partners transform their properties and enhance the guest experience at every step, thereby significantly increasing occupancy and profitability. The collaboration between two leaders in their respective categories continues to build on OYO's model of combining design, hospitality, and technological expertise and operational capabilities to enable our asset partners to offer good quality customer service and a seamless broadband experience to guests," he said. "TM has been an invaluable and supportive partner to OYO from the time when we first set foot in Malaysia in 2017. We look forward to a continued working relationship as we scale and extend our leadership position in Malaysia," added Vimal. OYO has revolutionised the fragmented and legacy-driven budget hospitality space by empowering small and independent asset owners with the operational capabilities and technology that enables them to compete with big hotel chains and achieve high occupancies and, therefore, yields. OYO Hotels and Homes currently operates over 16,000 rooms in more than 450 properties that it franchises and manages in 50 cities across Malaysia. Globally, OYO is present in over 800 cities across 80 countries. OYO Hotels and Homes has over 2,500 hotels and more than 75,000 exclusive rooms under management in Southeast Asia. Besides that, in conjunction with the holiday season, TM is also promoting OYO Malaysia at its School Holiday Carnival which is currently taking place until 7 December 2019 at KL Tower, a TM wholly-owned subsidiary and among the main tourism spots in Malaysia. The carnival lines up various activities for visitors to participate including quizzes, crossword puzzles, maze challenge, recycle initiative as well as Visit Malaysia Year 2020 campaign promo by Tourism Malaysia.
TM R&D Celebrates double win at the global TM Forum Excellence Awards 2020
In-house solutions SWIMS and IDEAS+ received global recognition for the Beyond Connectivity and A.I, Data & Analytics categories respectively Telekom Research & Development Sdn Bhd (TM R&D), the innovation arm of Telekom Malaysia Berhad (TM), added another feather to its cap when they recently bagged not one, but two (2) awards at the prestigious TM Forum Excellence Awards 2020. The awards were conferred to TM R&D for its innovative solutions namely Smart Water Integrated Management System (SWIMS) under the Beyond Connectivity and Artificial Intelligence (A.I) category, while its Intelligent Network Diagnostic & Expert Advisory System for Service Desk (IDEAS+) solution received the recognition under Data & Analytics category. Since 2007, TM Forum Excellence Awards recognises the world's leading companies for their innovative achievements spanning digital transformation, business and IT agility, customer centricity, cultural transformation, cross-industry partnering and collaboration, and product and service innovation in AI, data analytics, autonomous networks and cloud native IT. All entries were assessed by a global panel of judges based on the extensive materials submitted. Each year, the judging panels are carefully selected from varied global organisations to ensure a balanced approach and a wholly impartial view. Commenting on the double wins, Dr. Sharlene Thiagarajah, Chief Executive Officer, TM R&D said, "This is certainly a welcomed surprise and a proud moment for us at TM R&D. We are excited that two of our very own internally-developed smart solutions, deployed in collaboration with Air Selangor and Group Customer Experience at TM have been recognised by global industry experts such as TM Forum. Both solutions are now commercially available domestically and to the global market. We believe TM R&D is on the right track to support TM's Digital Malaysia aspirations and simultaneously accelerate Malaysia to become a digital nation." SWIMS is an Internet of Water (IoW) solution, essentially doing for water what Internet of Things (IoT) does for various other industries and verticals. These include electric utilities, transportation, smart cities and factory automation, to enable in-depth, new insights into the operations and the right tools to act on those insights. "SWIMS offers end-to-end smart water management that improves non-revenue water management. It optimises the repair and replacement of ageing water infrastructure as well as improves response to weather events such as water level and quality. Based on feedback we received from Air Selangor, with SWIMS, water usage visibility improved by 3,000% and meter reading accuracy improved 10-15% through automation," shared Dr. Sharlene. The TM Forum Excellence Awards also recognises another solution from TM R&D, IDEAS+ which is a one-stop advisory platform deployed at TM's contact centre. Using machine-learning algorithm, IDEAS+ assists the call centre agents to efficiently troubleshoot and resolve various customer issues. The objectives of the project were to reduce Average Handling Time (AHT) at the contact centre when entertaining customer calls, reduce repeated truck roll, increase the accuracy of troubleshooting and escalation as well as to achieve cost-saving. IDEAS+ is an intelligent diagnostic and advisory system for TM contact centre agents to provide predictive guideline as well as troubleshooting steps with more than 95% accuracy. Established in 2001, TM R&D is the centre of innovation for TM Group focusing on innovations that enriches humanity and bring progress to nations. Growing from strength to strength since 2016, TM R&D has won 15 globally recognised awards and generated more than 2,800 Intellectual Property Rights (IPRs) and 1,400 digital assets to-date. TM R&D's innovations all developed in-house cut across multiple verticals such as Utilities, Retail, Agriculture, Healthcare and Education with safety and productivity as the top priority. As TM R&D continues to expand beyond connectivity and into smarter digital ecosystems, its role in TM has become more prominent and exciting. For more information about TM R&D and its products and services, they can be contacted at business@tmrnd.com.my or log on to www.tmrnd.com.my or follow them on LinkedIn (TM Research & Development) for more news and updates.
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