18 Aug 2023
Telekom Malaysia Unveils AIDENTITI™ KITA: A Generative AI Music Video to Celebrate Malaysia’s Diversity for Hari Kemerdekaan and Hari Malaysia 2023
KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.
Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close.
The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash.
Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.”
“The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added.
Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.
TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities
As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise.
Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas.
#Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my.
Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.
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Employees of TM at Menara TM One, Damansara and Kepayan, Kota Kinabalu tested positive for Covid-19
Telekom Malaysia Berhad (TM) confirms two (2) positive cases of Covid-19 amongst its employees. One of the affected employees is based at Menara TM One in Damansara, Kuala Lumpur and the other is at its Kepayan office in Kota Kinabalu, Sabah. Both employees are currently under quarantine and receiving treatment at Government quarantine and medical facilities. TM management and staff are together praying for their speedy recovery. TM has taken proactive measures to mitigate further spread of the virus and keep our customers, staff and communities safe. At Menara TM One, all occupants were immediately evacuated and the office building closed for seven (7) days to facilitate thorough disinfection and sanitisation in accordance to the guidelines set by the Ministry of Health (MoH). TM offices in Sabah, Kedah and other Red Zone areas had been closed much earlier as proactive precaution in correspondence to the increasing cases recently. Following these two new positive cases, detailed contact tracing is being carried out by the MoH, assisted by TM's COVID-19 Crisis Response Team (CRT), to identify and inform those whom had close contact with the affected employees. Identified close contacts are being contacted by MoH for further advice and action. In ensuring continued services to our customers, TM employees at the affected states and areas have reverted back to Work From Home (WFH) arrangement utilising digital channels and online productivity tools. Meanwhile, critical function employees (contact centre, field teams for service installation and restoration) shall continue working in compliance to Government and TM's added safety protocols and guidelines. TM would like to remind everyone at all times to keep safe social distance, hygiene and adhere to the Standard Operating Procedures (SOPs) as advised by the Government. TM has taken and will continue to take all necessary measures to ensure the health and safety of our customers, employees and community.
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