18 Aug 2023
Telekom Malaysia Unveils AIDENTITI™ KITA: A Generative AI Music Video to Celebrate Malaysia’s Diversity for Hari Kemerdekaan and Hari Malaysia 2023
KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.
Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close.
The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash.
Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.”
“The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added.
Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.
TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities
As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise.
Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas.
#Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my.
Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.
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TM saw an increase in customers with Unifi now serving close to 3.5 million home and MSME customers, TM One catering to 8,800 businesses, and TM Global serving more than 700 local and regional customers. Its reported Earnings Before Interest and Tax (EBIT) is lower 15.5% to RM473.3 million, from RM560.4 million, following the Group’s decision to accelerate depreciation and impairment of IT assets, due to changes in market conditions. Profit After Tax and Minority Interest (PATAMI) decreased 2.9% to RM330.1 million from RM339.9 million. Lower net finance cost and lower effective tax rate from the recognition of deferred tax assets mitigated the impact of the lower EBIT on the Group’s overall profitability. Capital Expenditure (CAPEX) stood at 14.0% of overall revenue, or RM413.1 million. 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TM looks forward to continue playing an active role in the 5G implementation, leveraging its nationwide fibre infrastructure, extensive digital platforms (data centres, edge nodes) and rollout experience. “We remain steadfast as we enter the final year of our 2021-2023 Transformation Programme, and pursue the next wave of growth beyond 2023. In line with our journey to become a human-centred TechCo, we announced the launch of TM’s new HQ and Campus, located in Cyberjaya. The campus will serve as a catalyst for a new way of working that drives agility and flexibility through digital collaboration and hybrid work environment, propelling innovation among our employees, customers and partners. “We will continue to advocate sustainability efforts and strive for progress. TM has released our first Task Force on Climate-related Financial Disclosures (TCFD) report, 2 years ahead of Bursa Malaysia’s 2025 requirement. The report focuses on increasing transparency around the financial implications of an organisations’ climate-related risks and opportunities. “Though cautious with the overall outlook, we remain optimistic with the prospects of increased hyperconnectivity, continuous growth investments in connectivity and digitalisation across all customer segments. TM will continue to enable a Digital Malaysia by offering comprehensive suite of communication services and digital solutions benefitting communities, businesses and Government.”
Communications and Multimedia Minister confident with nation’s digital infrastructure after visit to TM Network Operations Centre
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TM Demonstrates Commitment to Long-term Value Creation and Nation-Building at its 40th AGM
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We are fully aligned with this vision - staying agile, expanding our capabilities and setting new benchmarks in service excellence to ensure that Malaysia remains at the forefront of the digital economy. This is what it means to be a world-class organisation,” said Dato’ Zainal Abidin Putih, Chairman of TM. This was underscored at TM’s 40th Annual General Meeting (AGM) held today at Multi Purpose Hall, Menara TM, Kuala Lumpur, where all 14 resolutions tabled were duly passed by shareholders. The meeting was chaired by Dato’ Zainal Abidin Putih, with the Board of Directors and Amar Huzaimi Md Deris, Managing Director and Group Chief Executive Officer, in attendance. Empowering Communities through Digital Access and Inclusion Beyond profits, TM is committed to driving digital inclusivity for all including nurturing future-ready talent, empowering communities, and expanding inclusive digital access across the country. 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The Group’s Sustainability Framework, introduced in 2024, is built on two key objectives: enabling sustainable growth for customers and communities, and ensuring resilience across the business and value chain. In its data centre operation, TM sources 50% of its data centre energy from renewable resources and implements water harvesting and recycling systems for water conservation. TM is also targeting global benchmarks with a planned Power Usage Effectiveness (PUE) of 1.4 for its expansion projects, with the upcoming Johor facility, developed in collaboration with Singtel’s Nxera, targeting even lower PUE. Technologies such as intelligent cooling systems, solar panels and energy-efficient servers further reduce environmental impact and operational costs, ensuring TM’s growth aligns with global sustainability objectives. TM’s commitment to sustainable practices was recognised at multiple awards in 2024, including the Gold Award for its Smart Forestry AI tool under the Environment & Natural Resources Sub-Category: Climate Change Mitigation and Adaptation in the MTE 2024 SDG International Innovation Awards. This recognition affirms the Group’s leadership in sustainability, aligned with Malaysia’s environmental goals and net-zero ambitions. “We believe sustainability is fundamental, not just an afterthought. Our goal is to grow responsibly, delivering technology that benefits both the economy and the environment,” said Amar. Strategic Execution for Long-term Value Creation 2024 marked the first full year of implementation of its PWR 2030 strategy, which is the Group’s roadmap to becoming a Digital Powerhouse by 2030 and positioning Malaysia as the digital hub for ASEAN. “This phase is about solidifying our foundation to protect the existing core business to better position us in capitalising emerging opportunities such as hyperconnected data centres, AI and GPU-as-a-Service which are among the new growth areas for TM,” said Amar. During the year, TM made significant progress in strengthening its core businesses across B2B, B2C and C2C amidst intensified market competition. Key milestones include strengthening the convergence proposition, advancing digital solutions such as smart services, cloud, cybersecurity, as well as enhancing digital infrastructure such as domestic fibre network, mobile backhaul to support 5G, submarine cable systems and data centres. These strategic developments reinforce TM’s commitment to advancing Malaysia’s digital future while uplifting the broader ecosystem, with Warga TM continuing to be the driving force behind the Group’s growth and success. As TM continues its journey, the Group remains focused on delivering long-term value creation while creating meaningful impact for the nation. “TM is not merely a provider of technological infrastructure, but as an essential enabler and catalyst for a vibrant digital ecosystem, connecting Malaysia to the world and the world to Malaysia. As we move forward into the next phase of our journey, every initiative we undertake moves us closer to becoming a Digital Powerhouse by 2030, one that drives national progress, fosters innovation and ensures Malaysia remains at the forefront of the global digital economy,” said Amar, concluding his presentation at the TM’s 40th AGM.
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