18 Aug 2023
Telekom Malaysia Unveils AIDENTITI™ KITA: A Generative AI Music Video to Celebrate Malaysia’s Diversity for Hari Kemerdekaan and Hari Malaysia 2023
KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.
Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close.
The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash.
Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.”
“The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added.
Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.
TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities
As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise.
Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas.
#Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my.
Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.
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TM R&D’s Customer-focused innovations recognised at the Malaysia Technology Excellence Awards
In-house smart solutions for Fixed Wireless Access connectivity and customer experience platform for frontliners awarded under “Connectivity-Telecommunications” and “AI-IT Services” categories respectively Telekom Research & Development Sdn Bhd (TM R&D), the innovation arm of Telekom Malaysia Berhad (TM), recently bagged two awards at the Malaysia Technology Excellence Awards 2022, organised by the Singapore Business Review. The Malaysia Technology Excellence Awards spotlights exceptional companies who are technology disruptors that boosts Malaysia’s economy. TM’s Fast Internet for All (FIRA) solution was bestowed the award under the “Connectivity-Telecommunications” category, while TM’s Single Platform on Intelligent Customer Experience (SPICE.ai) won the award in the “Artificial Intelligence (AI)-IT Services” category. Commenting on these awards, Dr. Sharlene Thiagarajah, Chief Executive Officer, TM R&D said, “I couldn’t be prouder of my team as these awards reflect their commitment to meet the fast-evolving digital needs of today’s customers and strengthen our position as a research leader in these fields. This recognition also reaffirms our efforts in building smarter digital ecosystems to facilitate the ease with which Malaysians can embrace a more digital lifestyle, while also bringing progress to the nation.” FIRA was introduced as a way to support the government in providing Malaysians with quality access to digital connectivity nationwide. Aimed at offering better internet service to underserved communities, FIRA uses Fixed Wireless Access (FWA) technologies to improve connectivity in rural areas across Malaysia. Since its first deployment in Malacca back in July 2020, the solution has demonstrated promising success in improving download and upload link speeds compared to other broadband services. The solution has since been implemented at a rural school in Selangor and at Pusat Komuniti Desa sites under the Ministry of Rural Development. It has also supported an IR4.0 use case in Terengganu. “FIRA is formulated to address two common issues: coverage and speed. The solution is capable to deliver connectivity up to 50Mbps within 5-8km range, compared to a traditional 4G cell within 1km range. Furthermore, with its quick deployment procedures, FIRA can help mitigate customers’ connectivity concerns in a cost-effective and timely manner,” shared Dr. Sharlene. SPICE.ai, on the other hand, aims to assist frontliners in their daily task of addressing customer service enquiries and requests. Dr Sharlene explained, “SPICE.ai consists of multiple components that cover different parts of an existing customer experience system. By integrating these components, frontliners gain a more holistic view of each customers’ profiles. The solution then implements real-time analytics to improve customer experience, giving frontliners the right information at the right time which allows them to deliver a better experience to customers.” This analytics system has been deployed nationwide for nearly two years and becomes the primary touchpoint for more than 5,000 TM frontliners in most customer interactions across multiple channels. The performance of SPICE.ai has proven to be reliable and seamless even when integrated with more than 20 existing, standalone systems and was still able to relay the processed information through one single platform, on top of providing analytics and advisory. Established in 2001, TM R&D is the innovation arm of TM Group focusing on creating smarter ecosystems to make business and life easier for a better Malaysia. TM R&D’s solutions are clustered around four pillars namely Intelligent Platforms, Data Brokerage, Connectivity/Tools and IR4.0/Digital Solutions. Growing from strength to strength, TM R&D has won multiple global awards and generated more than 2,800 Intellectual Property Rights (IPRs) and 1,400 digital assets to date. TM R&D’s innovations are developed in-house and cut across multiple industries such as Utilities, Retail, Agriculture, Healthcare and Education, with safety and productivity as its top priority.
TM receives national recognitions for its continous efforts in Energy Management
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TM successfully concludes its 36th Annual General Meeting; ‘new TM’ transformation journey on track
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