14 May 2018
unifi converts TM rewards points into charity
‘A donation drive to help the nation’
It's better to give than to receive, but wouldn't it be even better to do both? At the same time?
Starting November last year, unifi through its loyalty programme - TM Rewards, ran a 'Donate Your Points' programme where unifi customers can convert their TM Rewards points into donation to their charity organisation of choice namely - United Nations Children's Fund (Unicef Malaysia), Medical Relief Society Malaysia (MERCY Malaysia) and National Cancer Council Malaysia (MAKNA).
For every 100 points, customers will have the option to convert the points into RM1 which can be donated to the organisations. Within five (5) months of its implementation, TM has successfully collected a total of 16.4 million points worth RM164,000 and it is a recognition that by doing the little things, when we work together, can add up to a big change.
The mock cheque of the contributions were handed over by Imri Mokhtar, Executive Vice President, unifi, TM to Richard John Beighton, Chief Private Sector Fundraising of Unicef Malaysia; Amran Mahzan, Executive Director of Mercy Malaysia; and Farahida Dato' Mohd Farid, General Manager of MAKNA in a ceremony held at TM's headquarters, Menara TM.
Speaking at the ceremony, Imri said, "We would like to thank our loyal customers who have shown their support towards this noble cause and we are happy to be able to provide a platform for our customers, together with TM, to help make a difference for these much-needed groups of the community. It is a huge satisfaction to put a smile on these children, cancer patients and families who are rebuilding their lives."
"We will not stop here. unifi is looking forward to collaborate with many more charity organisations and NGOs in Malaysia. With the support from our generous customers, we will continue to help to alleviate the burden endured by the needy and underprivileged."
TM remains committed to our efforts in helping those in need nationwide and this initiative is part of our sustainability effort in everything we do in maintaining the Company's goals to become a responsible and sustainable organisation," he added.
In 2011, TM Rewards was introduced to recognise and reward our loyal customers with great offers and privileges by rewarding them with points when bills are paid timely and for any spending on TM's products and services which can be redeemed for bill, Hyppflicks/VOD vouchers or lifestyle items.
To date, TM Rewards has recorded 1.9 million registered members and a total of RM137 million worth of points since it started in 2011.
For more information on TM Rewards, log on to wwww.tm.com.my/tmrewards
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TM turns in revenue of RM5.78 billion YTD for 1H2018 amidst challenging environment
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