22 Mar 2024
YAYASAN TM’s ‘PROGRAM CAHAYA RAMADAN’ CONTINUES TO BRING JOY TO THE LESS FORTUNATE COMMUNITIES
KUALA LUMPUR, 22 March 2024 – TM, through its social foundation arm, Yayasan TM (YTM),
announces the continuation of its ‘Program Cahaya Ramadan’. This year, the programme
allocates RM320,000 to aid approximately 3,000 beneficiaries across Malaysia, including asnaf,
orphans, B40 families, single mothers, Persons with Disabilities (PWD), tahfiz students, and the
Orang Asli community.
The initiative, mobilised through our state offices nationwide, focuses on distributing food
baskets and raya essential items such as baju raya and duit raya (cash) to the identified
beneficiaries during Ramadan.
Ainol Shaharina Sahar, Director of Yayasan TM said, “It is our honour to once again initiate the
‘Program Cahaya Ramadan’, extending our hand in solidarity to those in need during this
reflective and benevolent time of year. Our goal is to alleviate the hardships of our beneficiaries,
ensuring they too can share in the joy and togetherness that Ramadan brings. We aim to foster
a sense of community and hope, particularly among children, as they observe the sacred month
and look forward to Eid ul-Fitr celebrations.”
In addition to these efforts, YTM is launching the ‘Dana Kasih Yayasan TM’ fundraising
campaign, aiming to raise RM30,000 to specifically assist Orang Asli families in Pos Kuala Mu,
Sungai Siput, Perak. This campaign focuses on gathering funds to provide these families with
essential food supplies for Ramadan, aiming to ensure they have the resources needed for a
fulfilling festive period. The public is encouraged to support this noble cause by making donations
through YTM’s bank account at 14180010000426 (Bank Islam). For further details, please visit
YTM’s social media channels.
In 2023, YTM’s ‘Program Cahaya Ramadan’ has benefitted more than 3,000 beneficiaries
through over 20 programmes across the country. YTM collaborated with Pejabat Ahli Parlimen
Lembah Pantai to organise the programme which was attended by its Member of Parliament,
YB Fahmi Fadzil.
As the programme continues to grow and reach more communities, YTM remains dedicated to
nurturing hope, fostering solidarity, and creating lasting impacts in the lives of the underserved,
reinforcing its goal of a more inclusive and supportive society.
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With the exciting emergence of vast markets for non-fungible tokens (NFTs), YTM is also collaborating with DETIK, a unique Malaysian NFT project team who is organising the NFT-JAM Challenge where digital artists will meet up in the DETIK created Newsantara metaverse. This challenge aims to increase digital literacy reach so that creative communities can participate in the digital economy and earn potential income from their creative arts. This initiative will have presence in the Traverse exhibition and also feature some of the artwork displayed physically and digitally at Muzium Telekom. Commenting on the collaboration, Izlyn said, "As a purpose driven social impact foundation, YTM is committed to the Group's aspiration of enabling a Digital Malaysia via our three pillars of Education, Community and Nation-Building as well as Tourism, Culture and Heritage. The third pillar is dedicated to the sustainable development of Malaysian arts, culture and creative ventures. It is a necessary part for the preservation and celebration of our nation's heritage but also a key foundation to building our future. Creativity and innovation are not just confined to a certain sector; they are applicable across all aspects as well as being a key life skills. This must be nurtured and supported by all stakeholders for the betterment of society." "Malaysia has a wealth of talent, creativity and innovation but it needs that due attention and support to grow further and make an even greater mark in the world. How corporates can support the overall ecosystem should be considered from a strategic view – how they can enhance the scene with the core competencies they have so that the local arts industry creates greater impact and sustainability. YTM's role is in connecting the dots between the youth, talent and creativity to skills development, digital opportunities and collaborative partners; focusing on expanding traditional content and goods to digital platforms and solutions," she added. Meanwhile, as the main organiser, Izan Satrina said, "KLWKND is an integral part of Art In The City key to reach out, restart, revive and rebuild the economy for the arts and culture sector. To successfully implement such efforts, collaboration at all levels amongst the private and public sectors is needed to ensure involvement and ownership of the programme. Therefore, we are proud to partner with YTM and Joe Sidek Productions to build a greater impact for the sector and wrap up the year with a bang. Part of the arts includes us reflecting our history. The exhibition 'Traverse – Motions Through Time' complements this journey." YTM and its partners invite all to come and experience this exciting and immersive digital arts and innovations exhibition, Traverse – Motions Through Time from 25 – 28 November 2021 (10.00 am – 10.00 pm) as part of CENDANA's Art in The City inaugural KLWKND programme. There will also be cool prizes to be won from a special gamification competition feature of the exhibition journey!
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