09 Dec 2024
Unifi Mobile Honours Chinatown’s Heritage Through Immersive 5G Experiences
Kuala Lumpur, 9 December 2024 – Unifi Mobile and Unifi Business participated in the recent KL Chinatown Festival 2024 as the Official Telco Partner. KL’s Chinatown district came alive with fun filled activities to celebrate the local art scene, showcase its unique culture and support entrepreneurs.
Located in the Petaling Street area, Chinatown offers a rich heritage with a unique mix of traditional Chinese and Malaysian architecture, and lively market stalls, attracting locals and tourists alike. As an official partner, Unifi played up this cultural and economic tapestry, engaging visitors and businesses during the festival.
Jasmine Lee, Unifi’s Chief Commercial Officer, Consumer, said, "Petaling Street is a melting pot of diversity, culture and entrepreneurship. Our participation in the recent KL Chinatown Festival underscores our commitment to celebrating this historic landmark by supporting its art scene and local businesses through digitalisation.”
“Our augmented reality (AR) mural painting added an innovative digital layer to Chinatown’s vibrant street art, blending creativity with 5G technology. We also empowered local entrepreneurs, offering complimentary workshops, as well as business consultations to help them in their digital transformation. These efforts align with our Digital Powerhouse aspirations to make technology more accessible, enabling a Digital Malaysia,” Jasmine added.
Bringing street art to life
Contributing to Chinatown’s rich and vibrant art scene, Unifi Mobile collaborated with a local artist to create a mural that symbolises the bold and vibrant spirit of young Malaysians. Powered by UNI5G, Unifi Mobile brought the mural to life through AR, offering visitors a unique way to engage with and experience street art via their smart devices.
Championing the next generation of creative talents, Unifi Mobile also served as the partner and prize sponsor for the AR Fest KL 2024 that took place during the same weekend.
Recognised by Opensignal* in 2023 as a global winner in 5G download speeds, Unifi Mobile offers seamless connectivity and a variety of value-driven plans that enable these innovative ideas. UNI5G Postpaid 39 subscribers now receive an additional 200GB of 5G data for only RM1 per month, complementing existing 30GB of 5G & 4G data and unlimited calls. For those seeking the latest devices, Unifi Mobile Postpaid includes 5G phones and unlimited 5G data starting from RM49 per month. Additionally, Unifi Broadband customers who switch to Unifi Mobile will receive six months’ complimentary UNI5G Postpaid 69, which includes unlimited 5G + 4G data, unlimited calls, and 60GB hotspot.
Empowering local businesses
Unifi Business, the digital solutions partner to Malaysia’s micro, small and medium enterprises, played a part at the festival, offering complimentary workshops on Digital Marketing Solutions and business consultations to local businesses in Chinatown. This provided local entrepreneurs deeper insights into how to expand their brand presence among today’s digital customers and grow their businesses through Unifi Business’ solutions that are tailored to their needs.
For more information on Unifi, visit @unifi on Instagram, @unifi.mobile on TikTok, or @weareunifi on Facebook.
*Opensignal Awards – 5G Global Mobile Network Experience Report, Group 1, October 2023, based on independent analysis of mobile measurements recorded during the period 1 January – 29 June 2023 © 2024 Opensignal Limited.
YOU MAY ALSO LIKE
YTM launches “Young Filmmaker 2021” for young, creative filmmakers with total cash prizes of RM25,000 to be won!
The competition with its theme “Return Stronger”, organised in collaboration with Strada Films Sdn Bhd, offers total cash prizes of RM25,000 to 9 winners, complete with digital content, knowledge sharing, live events and film masterclasses opportunities Telekom Malaysia Berhad (TM) through its foundation arm, Yayasan TM (YTM) has taken the initiative to continue supporting the nation’s creative industry development by organising “Young Filmmaker 2021”, a short film competition. It opens up opportunities for young, local budding filmmakers to express their creative ideas and talents and enhance their potential in professional filmmaking. The competition, with the theme “Return Stronger”, is open to all students as well as the public from ages 18 to 35 and offers total cash prizes of RM25,000 to nine (9) winners. It is co-organised by Strada Films Sdn Bhd in collaboration with Digital Perak Corporation Holdings (Digital Perak), Multimedia University (MMU) as well a host of other partners to provide digital content, knowledge sharing, live events and masterclasses throughout this three (3) months programme. The “Young Filmmaker 2021” was officially launched in a virtual ceremony by Zakaria Abdul Hamid, Chairman of National Film Development Corporation Malaysia (FINAS) together with Izlyn Ramli, Director of YTM; and Mohamad Azlan Norani, Chief Executive Officer, Strada Films Sdn Bhd. The virtual session was also joined by Meor Rezal Fitri Dato' Dr. Hj. Meor Redwan, Chief Executive Officer of Digital Perak; Khir Rahman, President of Malaysian Cinematic Auteurs Guild (MCAG); and Ghaz Abu Bakar, President of Digital Creative Content Creators Associations Malaysia (DCAM) who is also the lead juror for the competition. Commenting on the launch, Izlyn said, “As a purpose driven social impact based foundation, YTM is committed to human capital development and today, we are unveiling yet another digital platform to unleash the budding talents in the creative industry; particularly filmmaking in Malaysia. The “Young Filmmaker 2021” is a collaborative effort that we hope will further empower them through digital content creation. This is in line with TM Group’s unique role as the enabler of Digital Malaysia and at YTM, we are focusing on three (3) strengthened branches namely Education, Community & National Development, and Tourism, Culture & Heritage. This initiative is part of our third pillar, connecting the dots between youth, talent and creativity to skills development and digital opportunities.” “Despite the challenges we faced as a nation during this Covid-19 pandemic, there are countless stories, experiences and events that have inspired us. The theme, "Return Stronger" welcomes and celebrates those uplifting stories around us that will give the young filmmakers the freedom to express their creativity based on life and humanity that will hopefully in turn, touch and inspire the audience. We would also like to thank all our partners, and especially our esteemed judges for their invaluable time and commitment to make this the best experience for all participants,” she added. The Young Filmmaker 2021 competition features a panel of professional jurors comprising renowned film directors and producers such as Ghaz Abu Bakar, Eyra Rahman, Vimala Perumal, Khir Rahman, Aziz M. Osman, Jason Chong, Nik Amir, Razaisyam Rashid and Azhari Zain. YTM also collaborates with the Malaysian Cinematic Auteurs Guild (MCAG) to provide opportunities for young talents to reach their highest potential in filmmaking. The winner of The Best Director Award for this programme will be selected as a Finalist for the “Rahsia Sutradara” Programme by MCAG under the Malaysia Creative Capabilities Enhancement Programme (MyCAP). The winner of the award will have a chance to be mentored by a distinguished panel of film directors to produce a fully sponsored film worth up to RM1.2 million. This collaboration will further broaden the young filmmakers’ horizons from short films to full-fledged movies. Besides MCAG, Digital Perak together with the State’s arts and culture agencies; Perak State Information Department, Perak Tourism, People of Remarkable Talents (PORT) Ipoh and other partners will also host a series of knowledge sharing programmes for the participants of “Young Filmmaker 2021” with industry experts virtually through the PiOR.TV interactive channel. This will provide the young talents with the insights into the art and business of filmmaking. This is not YTM’s first collaboration in the creative industry. In 2015, YTM and unifi TV organised an ‘I Want To Be A Filmmaker’ (IWTBAF) competition to discover talented young local filmmakers. Azlan Norani was the Grand Prize Winner in the competition and he won a YTM scholarship in Cinematic Arts at MMU. After the competition, Azlan continued his studies in MMU at the Iskandar Puteri campus in Johor and later founded his own film production company, Strada Films Sdn Bhd. “Young Filmmaker 2021” is calling for emerging and professional content creators to submit their short films around the theme of “Return Stronger”, before the closing deadline of 31 December 2021. To submit your entry and to find out more about the ‘Young Filmmaker 2021’ competition, visit https://www.youngfilmmaker.com.my/ Don’t miss your chance to win total cash prizes of RM25,000 to kick start your filmmaking career. This is your time to shine!
TM One and MPSJ embarks on 5G demonstration project in Subang Jaya
Local communities set to experience ultimate 5G experience with smart solutions; in line with the aspiration to become a Vibrant City by 2030 TM One, the enterprise and public sector business solutions arm of Telekom Malaysia Berhad (TM) and Majlis Perbandaran Subang Jaya (MPSJ) today inked a Memorandum of Collaboration (MoC) for the deployment of three (3) 5G-enabled use cases, namely the Smart Traffic Light, Smart Parking and Smart Safety & Security solutions at SS15, in Subang Jaya as part of the 5G Demonstration Project (5GDP) undertaken by the Malaysian Communication and Multimedia Commission (MCMC). The MoC was signed by Ahmad Taufek Omar, Executive Vice President / Chief Executive Officer, TM One while MPSJ was represented by TPr. Hjh Noraini Roslan, Yang DiPertua, MPSJ. YAB Datuk Seri Amirudin Shari, Menteri Besar of Selangor together with Tuan Haji Rosli Man, Chairman, TM and Gerard Lim, Chief Digital Officer of MCMC witnessed the signing. Also present at the event were YB Michelle Ng, ADUN for Subang Jaya as well as representatives from the State Executive Council. Commenting on the collaboration, Tuan Haji Rosli said; "We are proud and excited to join forces with MPSJ in supporting MCMC's 5G Demonstration Project to deploy 5G infrastructure and services to Malaysians. The use cases that we are rolling out in all of our 5GDP locations are particularly selected to address the specific challenges faced by the community and stakeholders at the respective locations. For Subang Jaya, we have, together with MPSJ, identified prior to the project that parking, congestion and safety issues are among the community's top concerns. Today, TM and MPSJ are together in demonstrating how smart cities can be powered by 5G and Subang Jaya is indeed a perfect location to demonstrate these capabilities. We hope that throughout the 5GDP period, we will be able to show how 5G-enabled solutions can solve the challenges and create an Ultimate Smart City Experience for Subang Jaya, making it a smart city pioneer in Malaysia. This is in support of the Malaysian Communication and Multimedia Commission's (MCMC) efforts in progressing humanity towards improving the quality of lives of the Rakyat." "We hope as 5G becomes a reality, the communities will experience better streaming and connectivity and this will certainly bring a multitude of benefits to Subang Jaya city. Streets, buildings, public and personal devices need to be interconnected in order to manage the resources and operations in Subang Jaya. This can only be cost-effective and efficient if they are automated and connected and this is in line with MPSJ efforts to make Subang Jaya a safe, green, smart, prosperous, healthy and women-friendly municipality. MPSJ plans to install more than 100 high-tech CCTV cameras in the SS15 commercial area to monitor parking and traffic flow and under the proposed pilot project, the CCTVs would be equipped with enhanced technology and algorithms that could gauge the behaviour of motorists and alert MPSJ or the police if any urgent action is required," said TPr. Hjh Noraini. Noraini added that it is MPSJ's hope that this initiative and collaboration will realise MPSJ's aspiration to become a Smart City by 2030 and at the same time, support the Selangor state government vision towards making Selangor as the pioneer smart city by 2025. Through this partnership, TM One and MPSJ agree to jointly collaborate in the deployment of the 5G network with the rollout of the three (3) use cases, where the transmission of TM's 5G service and the use cases have been fully operational since November 2019. Both parties have also agreed to undertake joint marketing and promotion activities of the use cases in SS15, Subang Jaya for a duration of six (6) months. Ahmad Taufek added, "5G is the next-generation network that will serve as the enabling technology for the Internet of Things (IoT), leading to many transformative smart solutions such as the Smart City Solutions and beyond. TM, via our innovative and comprehensive products and solutions will continue to lay the foundation for Industrial Revolution 4.0 (IR4.0) and enabling IoT – to serve a more digital society and lifestyle, digital businesses and industry verticals, as well as digital Government. TM ONE as the enterprise and public sector business solutions arm of TM is committed to support the Group's role as the national telecommunications infrastructure provider of Malaysia's Digital Nation aspirations - that has established the communications backbone of Malaysia with the widest connectivity and convergence network." TM ONE's 5G-enabled Smart Traffic Light solution programmes traffic lights to respond to real-time, rich data collected by connected high-definition (HD) cameras and sensors, to enable improved traffic flow and reduces idle time at red lights. The Smart Parking solution enables real time parking bay monitoring using HD camera and Artificial Intelligence (AI), so users are able to search for vacant parking bay and navigate via path finder to reduce the time spent searching for the spot. Meanwhile, MPSJ enforcers can monitor parking occupancy and illegal parking incidents from the command centre and deploy resources more efficiently, thereby reducing traffic congestion at outdoor parking areas. The Smart Safety and Security solution provides advanced surveillance and real-time monitoring through video streaming from sensors and HD camera. Powered by AI capabilities, and integrated with TM's emergency response team, immediate action can be deployed in case of emergencies, as well as predictive analysis on actual incident situation for proactive response. Apart from the three use cases deployed in partnership with MPSJ, TM deploys three (3) other use cases through its research and development arm, TM R&D Sdn Bhd (TM R&D). Two (2) use cases - Smart Retail Analytics and Smart Water System are deployed at private commercial premises in SS15, Subang Jaya while Smart Vehicle will be implemented at TM Fleet in the area. Earlier last week, the Company announced that it has begun transmission of 5G service in Pulau Langkawi, where it is deploying the first 5G Stand Alone (SA) network, and will be demonstrating more 5G use cases there.
TM BAGS TOP TECH AWARD FOR ITS DIGITAL WORKFORCE SOLUTION
Telekom Research & Development Sdn Bhd (TM R&D), the innovation arm of Telekom Malaysia Berhad (TM) wins the “Digital-Utilities” Award for its smart workforce management solution known as FORCE at the recent Malaysia Technology Excellence Awards 2023 (MTEA), organised by the Asian Business Review. This is the seventh award received by TM R&D from MTEA in the last five years, spotlighting its role in accelerating the use of advanced technology and mobile-first approach to spearhead industrial productivity and operational efficiencies as Malaysia transitions into a digital economy. Through cross learnings from deployment within the TM ecosystem, TM R&D’s advanced analytics software in the FORCE platform measures and reports business performance metrics in real-time. This enables fast-paced businesses to make precise data-driven decisions to improve complex tasks scheduling of large fieldwork teams across geographies that in turn, significantly ease resource planning and operational costs. Commenting on the achievement, Dr. Sharlene Thiagarajah, Chief Executive Officer, TM R&D said, “In promoting growth mindsets through innovation and capacity-building, TM R&D has been consistently recognised for advancing tech solutions to meet fast-evolving digital needs of today’s competitive businesses. Our work in R&D is helping companies in the region adopt automation and digital solutions in improving workforce productivity and efficiency which translates into reducing cost of doing business.” “FORCE provides operational efficiencies and first-class customer experience by automating day-to-day tasks of large field teams. It proves to be an indispensable tool not only for its ability to automate functions of a workforce but also in enabling seamless execution of digital solutions. Today, FORCE can be effectively deployed in key sectors such as the Water and Utility Industry, IT Services, Public Services, Manufacturing, Hospitality and Plantation Management,” added Dr. Sharlene. The workforce management solution is designed to enable the adoption of digitalisation progressively within the organisation’s own growth strategy, allowing it to rapidly reap benefits with minimal costs. Dr. Sharlene concluded, “Winning this award inspires us to create smarter digital solutions in line with TM’s transformation towards becoming a human-centred TechCo and enabling a more Digital Malaysia.” For more information about TM R&D and its innovations, visit www.tmrnd.com.my or email your inquiry to business@tmrnd.com.my or follow them on LinkedIn (TM Research & Development) for more news and updates.
NEWSLETTER
Just drop your details and stay updated with the world of Telekom Malaysia. We promise – no spam!