09 Dec 2024
Unifi Mobile Honours Chinatown’s Heritage Through Immersive 5G Experiences
Kuala Lumpur, 9 December 2024 – Unifi Mobile and Unifi Business participated in the recent KL Chinatown Festival 2024 as the Official Telco Partner. KL’s Chinatown district came alive with fun filled activities to celebrate the local art scene, showcase its unique culture and support entrepreneurs.
Located in the Petaling Street area, Chinatown offers a rich heritage with a unique mix of traditional Chinese and Malaysian architecture, and lively market stalls, attracting locals and tourists alike. As an official partner, Unifi played up this cultural and economic tapestry, engaging visitors and businesses during the festival.
Jasmine Lee, Unifi’s Chief Commercial Officer, Consumer, said, "Petaling Street is a melting pot of diversity, culture and entrepreneurship. Our participation in the recent KL Chinatown Festival underscores our commitment to celebrating this historic landmark by supporting its art scene and local businesses through digitalisation.”
“Our augmented reality (AR) mural painting added an innovative digital layer to Chinatown’s vibrant street art, blending creativity with 5G technology. We also empowered local entrepreneurs, offering complimentary workshops, as well as business consultations to help them in their digital transformation. These efforts align with our Digital Powerhouse aspirations to make technology more accessible, enabling a Digital Malaysia,” Jasmine added.
Bringing street art to life
Contributing to Chinatown’s rich and vibrant art scene, Unifi Mobile collaborated with a local artist to create a mural that symbolises the bold and vibrant spirit of young Malaysians. Powered by UNI5G, Unifi Mobile brought the mural to life through AR, offering visitors a unique way to engage with and experience street art via their smart devices.
Championing the next generation of creative talents, Unifi Mobile also served as the partner and prize sponsor for the AR Fest KL 2024 that took place during the same weekend.
Recognised by Opensignal* in 2023 as a global winner in 5G download speeds, Unifi Mobile offers seamless connectivity and a variety of value-driven plans that enable these innovative ideas. UNI5G Postpaid 39 subscribers now receive an additional 200GB of 5G data for only RM1 per month, complementing existing 30GB of 5G & 4G data and unlimited calls. For those seeking the latest devices, Unifi Mobile Postpaid includes 5G phones and unlimited 5G data starting from RM49 per month. Additionally, Unifi Broadband customers who switch to Unifi Mobile will receive six months’ complimentary UNI5G Postpaid 69, which includes unlimited 5G + 4G data, unlimited calls, and 60GB hotspot.
Empowering local businesses
Unifi Business, the digital solutions partner to Malaysia’s micro, small and medium enterprises, played a part at the festival, offering complimentary workshops on Digital Marketing Solutions and business consultations to local businesses in Chinatown. This provided local entrepreneurs deeper insights into how to expand their brand presence among today’s digital customers and grow their businesses through Unifi Business’ solutions that are tailored to their needs.
For more information on Unifi, visit @unifi on Instagram, @unifi.mobile on TikTok, or @weareunifi on Facebook.
*Opensignal Awards – 5G Global Mobile Network Experience Report, Group 1, October 2023, based on independent analysis of mobile measurements recorded during the period 1 January – 29 June 2023 © 2024 Opensignal Limited.
YOU MAY ALSO LIKE
Unifi Brings 5g Excitement and Immersive Experience to Communities in Klang Valley at the uni5g #Liveunstoppable Event
Unifi, the nation’s leader in converged fixed broadband, mobile, and lifestyle services, has today launched its UNI5G #LIVEUNSTOPPABLE event at Pavilion, Bukit Bintang. Running from 19 to 21 May 2023, the event showcases 5G’s capabilities in delivering greater connectivity and empowering limitless opportunities in education, work, entertainment, music, gaming, and so much more. The event will include not-to-be-missed opportunities for visitors to interact and learn from some of Malaysia’s favourite influencers such as Elizabeth Tan (on 19 May), MK Clique and Noki (on 20 May), and Vokey (on 21 May). They will also get to participate in UNI5G’s unique content creation experience by taking 3D video footage of themselves, with selected participants having the once-in-a-lifetime chance to be featured on the Pavilion Elite 3D LED Screen located in the heart of Kuala Lumpur. Visitors could also win tickets to upcoming Liga Malaysia football matches, the latest Samsung Galaxy S23+ mobile phones, and limited UNI5G football jerseys, when they participate in Unifi’s TikTok #UnstoppableRap challenge, join in the longest #UnstoppablePlaylist on Spotify, and take part in other exciting activities. “Malaysia is entering a new era of digitalisation, with today’s digital lifestyles and customer experiences demanding more robust and uninterrupted connectivity, any time anywhere. The UNI5G #LIVEUNSTOPPABLE event is an opportunity for us to bring immersive experiences to local communities and showcase how 5G will elevate their daily lives – be it in work, education, entertainment, as well as the empower the creation, sharing and consumption of digital content,” said Jasmine Lee, Executive Vice President, Unifi Mobile. New and existing customers will be able to subscribe to the newly launched UNI5G Postpaid 89 Plan at the event, which comes with unlimited 4G & 5G data and unlimited calls. The Plan includes the option to own a brand new 5G smartphone with savings of up to RM1, 500, and the UNI5G Supplementary Plan as an add-on for only RM39 per line per month. Priced below RM90 a month, Unifi’s UNI5G Postpaid Plan is one of the most comprehensive and value-for-money plans with unlimited 4G & 5G data, smartphone bundles and supplementary lines currently available in the market. Prepaid users can also access UNI5G Prepaid Plans, including monthly unlimited 4G + 5G data for as low as RM35, with a chance to win tickets to Liga Malaysia football matches when they activate their new UNI5G Prepaid sim pack. “While we have started by connecting with communities in the Klang Valley, we hope to engage and provide our services to more Malaysians. In the coming months, we will continue our efforts to bring fixed-mobile convergence solutions and 5G coverage to more communities nationwide, reinforcing our commitment to enabling a Digital Malaysia,” Jasmine concluded.
TM One Smart City Summit 2022: accelerating the transformation of townships into smart cities through partnership with local authorities
Themed ‘Solutions Built for Citizens’, TM ONE City LEAP Summit is TM’s initiative to support the Ministry of Housing and Local Government's (KPKT) aspirations in strengthening the ‘Liveable Malaysia’ agenda TM ONE, the enterprise and public sector business solutions arm of Telekom Malaysia Berhad (TM) recently hosted the City LEAP Summit 2022, with the aim of boosting smart city execution by local city and municipal councils (PBT). The two-day event, held in Genting Highlands, was the second time the summit was organised, and was attended by a total of 60 participants from 26 PBTs nationwide. Held under the theme of ‘Solutions Built for Citizens’, the summit, which focuses on sustainability and improving the quality of life for citizens, constitutes one of TM ONE’s initiatives to take Malaysia’s Smart City transformation forward by supporting the Ministry of Housing and Local Government's (KPKT) aspirations for a “Liveable Malaysia”. Lined up were curated programmes, aimed at empowering collaboration amongst local authorities to adopt new global trends and accelerate the implementation of smart cities in their respective localities. This event builds on the first City LEAP Summit in 2020, held in Langkawi, prior to the COVID-19 Movement Control Order (MCO). The inaugural event, among others, featured demonstrations of 11 Smart Services use cases on the island managed live from the Integrated Operations Centre (IOC). The 2022 summit was attended by Kamaruzaman Umar, Deputy Secretary General of KPKT who represented YB Dato' Sri Reezal Merican Naina Merican, the Minister of Housing and Local Government, together with several key representatives from the ministry and government bodies including the State Secretary’s Offices (SUK) and State Economic Planning Units (UPEN) from various states. This year's City LEAP Summit provided insights into best practices as well as use cases of effective planning and execution of a smart city with talks by Bapak Setiaji, Chief of Digital Transformation Office, Ministry of Health, Republic of Indonesia who previously was the Head of Jakarta Smart City; and multi-award winning Smart Cities and IoT industry expert, Dr. Mazlan Abbas, who is also co-founder and CEO of FAVORIOT Sdn. Bhd. In addition, the event featured two comprehensive knowledge sharing sessions by Md Farabi Yussoff Md Yussoff, Head of Smart City Unit from PLANMalaysia (Federal Department of Town and Country Planning), and Mohamad Rejab Sulaiman, Vice President, Product & Innovation of TM ONE. They shared their expertise in the smart city standard benchmarks, integrated digital solutions and end-to-end technology for smart cities. In welcoming the delegates, Ir. Ts. Azizi A. Hadi, Chief Operating Officer of TM, said: “The development of a planned, integrated and holistic smart city is both timely and important. It helps to ensure that Malaysia is always in line with the current global urban development. Urban development extends beyond just making the city smarter; we must also ensure that the city leverages technology innovatively and creatively to provide a more liveable Malaysia.” He reiterated that with existing assets of the TM Group, including the widest broadband network infrastructure, submarine cables, telecommunication towers, cloud computing, data centres and cybersecurity, TM One is primed to provide world-class services and more effective solutions to local authorities. Besides that, with its services and solutions aligned with the objectives of the Malaysia Smart City Framework (MSCF), TM One is well positioned to assist PBTs in achieving most of the Smart City standard indicators (ISO 37122:2019). In his opening speech, Kamaruzaman said: “The success of a smart city lies in its implementation and requires coordinated efforts across three layers within the government; namely federal, state and local governments. Nevertheless, the participation of the private sector and industry players are equally important in the smart city ecosystem.” He also highlighted that public-private partnership is one of the most effective platforms to advance smart city implementation, and closer collaboration is needed between all relevant parties to accelerate smart city development in the country. Commenting on the summit, Shazurawati Abd Karim, Executive Vice President of TM One said: “Through this event, we aspire to produce a clear human-centred technology Smart City action plan that can be implemented and driven together between PBTs and TM One this year and beyond. We are passionate and ready to co-create a more comprehensive suite of smart city solutions, providing the best services to the people, supporting the business community while achieving environmental sustainability.” Other highlights of the City LEAP Summit 2022 include: TM One Smart City Solutions showcase throughout the summit including Smart Parking (SPARKS), Smart Street Light System (SLIMS), Smart Surveillance, Smart Water Management, Smart City Dashboard, Fleet Management System (FMS), and many more. The delegates also experienced these end-to-end smart city management and professional services through a mobile app, created specifically for this year’s programme. The Smart City Clinic, where subject matter experts and technologists from TM One had one-to-one sessions with the local authorities to delve into digital transformation action plans and solutions best suited to the needs of their city and community. During the opening ceremony, Kamaruzaman and all delegates also witnessed the signing ceremony of a Memorandum of Understanding (MoU) between Majlis Bandaraya Ipoh (MBI) and TM One for three services - Smart Traffic Analytics & Recognition System (STARS), Mobile Field Workforce (FORCE) and Business Process Outsourcing (BPO). In addition to executing the solutions, TM One will also provide professional and managed services to reduce the challenges encountered by MBI. For more details on TM One’s Smart City solutions, visit https://www.tmone.com.my/solutions/smart-services/smart-city/
Yayasan TM, Teach For Malaysia and Enuma, inc. Bring “Sekolah Enuma” digital learning application to young students in malaysia
Offline learning tool a critical resource for parents and teachers in supporting the children especially those from underserved communities with limited access to the internet, computer devices and appropriate learning materials The pandemic and the ensuing movement restrictions have been very disruptive to students, in particular those forced to rely on online lessons but face limited access to the necessary tools and connectivity. To help address these learning challenges faced by over a million Malaysian students aged five (5) to eight (8), Yayasan TM (YTM), the foundation arm of Telekom Malaysia Berhad (TM), is collaborating with Teach For Malaysia, a not-for-profit advocate for education and Enuma, Inc., a global company focused on digital learning programmes, to bring the Enuma School digital learning application to Malaysia. In this collaboration, YTM is sponsoring the field test of the localised version of the app, which will be known as Sekolah Enuma Malaysia, to 600 students in various communities in Sarawak, Sabah and Kuala Lumpur. Enuma School has been commercially successful in the B2C markets in the US, Korea, Japan, China and Indonesia. Its exceptional Kitkit School programme, winner of the prestigious USD15 million Global Learning XPRIZE (2019), has been used in over 50 countries through schools serving children in under-resourced environments. All its learning activities are carefully and meticulously mapped to specific learning objectives and support individualised learning paths depending on the current level of each student, so students can learn by themselves. This platform will greatly complement the current home-based teaching and learning (PdPR). Sekolah Enuma Malaysia was officially launched in a ceremony by Mohd Najib Ab Rahman, Director of Jabatan Pendidikan Wilayah Persekutuan Kuala Lumpur together with Izlyn Ramli, Director of YTM; and Sooinn Lee, Chief Executive Officer and Founder of Enuma, Inc. This virtual session was also joined by Chan Soon Seng, Chief Executive Officer of Teach For Malaysia. Commenting on this project, Izlyn Ramli said, "This collaboration is a natural extension of YTM's existing strong support for the education ecosystem especially in promoting digital learning among pre- and primary school students. It is also aligned with Telekom Malaysia Berhad's (TM) aspiration to enable Digital Malaysia while supporting the government's agenda in digital education transformation. This offline, game-based digital application will encourage and ease the learning of Bahasa Malaysia, English and Mathematics in a fun and interactive learning process". The Sekolah Enuma field test began on 28 March 2022, involving 600 students, the majority of whom comes from the B40 communities particularly in Kuala Lumpur, indigenous communities in Sarawak and stateless communities in Sabah. Meanwhile, Chan Soon Seng said that Teach For Malaysia is thrilled to work with YTM and Enuma to address the learning challenges faced by students, including those from underserved communities with limited access to internet, devices and appropriate learning materials. "We hope Sekolah Enuma will significantly help to close the equity gap in learning across all segments of society and increase each student's learning outcomes to meet the Ministry of Education's (MOE) goal for full basic literacy and numeracy by standard three," he added. Learning with the Sekolah Enuma app will facilitate and individualise the learning path for each student through in-app placement tests and check-in quizzes, so students learn at a level and pace that is just right for them. They learn through playing child-friendly games developed by seasoned designers which make learning fun, engaging, and self-directed. The app enables each student to learn independently and be the driver of their own learning journey. The standardised content, developed by global and local education experts, is aligned with the MOE curriculum. Accompanying the app is a web-based Learning Management System (LMS) that allows teachers and administrators to manage and track the performance and progress of the students using the app. "Our app contains thousands of learning activities, dozens of games, hundreds of child-friendly e-books and videos. Many are tailor-made based on Malaysian culture and values. It works on Android tablets and smartphones and does not require an internet connection once the app is downloaded," explained Enuma's Sooinn Lee. "Sekolah Enuma is particularly suitable to be used in remote locations and communities where there is a shortage of trained teachers as well as limited internet connectivity." Corporate partners and foundations keen to support the second phase of Sekolah Enuma, which is expected to be launched in Q4 2022, are encouraged to contact Yayasan TM, Teach For Malaysia, or Enuma, Inc. Schools and communities interested in participating in this next phase are also encouraged to do the same. For more information on Sekolah Enuma, please visit www.sekolahenuma.com
NEWSLETTER
Just drop your details and stay updated with the world of Telekom Malaysia. We promise – no spam!