01 Feb 2018
unifi unites Malaysians via football
Experience Liga Malaysia football moments “LIVE” across all unifi’s platforms
Telekom Malaysia Berhad (TM) and Football Malaysia Limited Liability Partnership (FMLLP) today officially announced its collaboration for the sponsorship of Liga Malaysia. The sponsorship will be represented by unifi, TM’s premier Convergence brand, as the title sponsor for Liga Super, Piala Malaysia and co-sponsor for Piala FA starting from this year’s season until 2025. This 8-year agreement marks TM’s continued support towards local football development and uplifting the standards of sports in the country.
With the sponsorship, the league is now known as “unifi Liga Super Malaysia” and the cup is named “unifi Piala Malaysia”.
Commenting on the partnership, Dato’ Sri Shazalli Ramly, Managing Director / Group Chief Executive Officer, TM said, “We are excited to continue our collaboration with FMLLP towards the development of local football scene and to bring more moments of the national football league, now known as “unifi Liga Super Malaysia”, to more Malaysians. Every football fan in Malaysia can now catch every match of the league and watch their favourite teams, as ALL the matches will be available LIVE on unifi TV and across all screens, accessible via unifi PlayTV app. unifi is taking the lead in enabling a converged experience to meet the digital lifestyles of our customers. With this collaboration, unifi is now the one and only to offer the best “LIVE” football moments in full HD on your TV screens at home, and everywhere on unifi PlayTV app where you can watch it on any tablet and mobile devices anytime, anywhere.”
“This is yet another first of its kind offering from unifi amongst the many firsts such as the recent first Live Interactive Game Show in Malaysia, Teka Tekan, and the first liberating mobile product, unifi mobile, which were launched recently when we unveiled our refreshed unifi look and offerings. So, look out for many more firsts coming your way soon!” he added.
With this deal, unifi will unite all Malaysians and football fans through unifi home, unifi mobile and unifi wifi, by enabling viewing of all matches on unifi TV and unifi PlayTV (available now on AppStore and PlayStore). More significantly, this means unifi is now the single largest platform for live football and all ancillary football programmes across Pay TV, Free-To-Air (FTA), Over-the-Top (OTT) and mobile, delivering a holistic convergence experience.
As the broadcast partner, unifi TV will be showcasing all FMLLP events and competitions, which include the Piala Sumbangsih, Liga Super Malaysia, Piala Malaysia, Piala FA as well as conditional broadcast benefits for the Liga Premier, Challenge Cup and all other matches organised by FMLLP.
Football Association of Malaysia President and Football Malaysia LLP Chairman, the Crown Prince of Johor, Tunku Ismail ibni Sultan Ibrahim commented, “I am very happy with this landmark partnership, which is the biggest in Malaysian sports history, is a testament to TM’s confidence that football and the Malaysian league is a key commercial and unity driver in this country.’’
Football Malaysia LLP’s Chief Executive Officer, Kevin Ramalingam commented, “TM’s long term commitment is a glowing reflection on the value of Malaysian football and its reach. They have always been a big supporter of football and Malaysian sports in general. We are pleased that unifi, the country’s household brand name will be fronting this in bringing all Malaysians together to cheer on their favourite teams.’’
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