01 Feb 2018
unifi unites Malaysians via football
Experience Liga Malaysia football moments “LIVE” across all unifi’s platforms
Telekom Malaysia Berhad (TM) and Football Malaysia Limited Liability Partnership (FMLLP) today officially announced its collaboration for the sponsorship of Liga Malaysia. The sponsorship will be represented by unifi, TM’s premier Convergence brand, as the title sponsor for Liga Super, Piala Malaysia and co-sponsor for Piala FA starting from this year’s season until 2025. This 8-year agreement marks TM’s continued support towards local football development and uplifting the standards of sports in the country.
With the sponsorship, the league is now known as “unifi Liga Super Malaysia” and the cup is named “unifi Piala Malaysia”.
Commenting on the partnership, Dato’ Sri Shazalli Ramly, Managing Director / Group Chief Executive Officer, TM said, “We are excited to continue our collaboration with FMLLP towards the development of local football scene and to bring more moments of the national football league, now known as “unifi Liga Super Malaysia”, to more Malaysians. Every football fan in Malaysia can now catch every match of the league and watch their favourite teams, as ALL the matches will be available LIVE on unifi TV and across all screens, accessible via unifi PlayTV app. unifi is taking the lead in enabling a converged experience to meet the digital lifestyles of our customers. With this collaboration, unifi is now the one and only to offer the best “LIVE” football moments in full HD on your TV screens at home, and everywhere on unifi PlayTV app where you can watch it on any tablet and mobile devices anytime, anywhere.”
“This is yet another first of its kind offering from unifi amongst the many firsts such as the recent first Live Interactive Game Show in Malaysia, Teka Tekan, and the first liberating mobile product, unifi mobile, which were launched recently when we unveiled our refreshed unifi look and offerings. So, look out for many more firsts coming your way soon!” he added.
With this deal, unifi will unite all Malaysians and football fans through unifi home, unifi mobile and unifi wifi, by enabling viewing of all matches on unifi TV and unifi PlayTV (available now on AppStore and PlayStore). More significantly, this means unifi is now the single largest platform for live football and all ancillary football programmes across Pay TV, Free-To-Air (FTA), Over-the-Top (OTT) and mobile, delivering a holistic convergence experience.
As the broadcast partner, unifi TV will be showcasing all FMLLP events and competitions, which include the Piala Sumbangsih, Liga Super Malaysia, Piala Malaysia, Piala FA as well as conditional broadcast benefits for the Liga Premier, Challenge Cup and all other matches organised by FMLLP.
Football Association of Malaysia President and Football Malaysia LLP Chairman, the Crown Prince of Johor, Tunku Ismail ibni Sultan Ibrahim commented, “I am very happy with this landmark partnership, which is the biggest in Malaysian sports history, is a testament to TM’s confidence that football and the Malaysian league is a key commercial and unity driver in this country.’’
Football Malaysia LLP’s Chief Executive Officer, Kevin Ramalingam commented, “TM’s long term commitment is a glowing reflection on the value of Malaysian football and its reach. They have always been a big supporter of football and Malaysian sports in general. We are pleased that unifi, the country’s household brand name will be fronting this in bringing all Malaysians together to cheer on their favourite teams.’’
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Petronas and TM embark on cross-industry digital collaboration
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unifi choices for different home needs and affordability
New unifi 100Mbps plan at RM 129 per month, complements unifi Basic plan for all Following hot on the heels of unifi Basic for all Malaysians, Telekom Malaysia Berhad (TM) recently introduced the new unifi 100Mbps plan at RM129 per month - delivering broadband experience of 100Mbps with unlimited usage, access to unifi PlayTV packages for everywhere, anytime entertainment as well as free 600 minutes of voice calls. This new unifi 100Mbps plan represents a refreshed, simplified and great value all-in-one home offering. Imri Mokhtar, Executive Vice President of unifi, said: “We are constantly innovating by listening closely to our customers - understanding the household needs for fast unlimited broadband, endless entertainment and connecting with one’s family and friends. Recently on 12th July 2018, we had announced our plans to upgrade our existing unifi home customers to higher broadband speeds (currently in pilot phase), so that they could enjoy the better experience a higher speed broadband can offer. Now, we are opening up this experience to new unifi home customers by offering them this 100Mbps unifi plan - as a start.” “Our customer insights show that more and more Malaysia homes are opting for high speed broadband to fuel their daily digital lifestyle - especially driven by the rising usage of streaming services and digital games (e-sports) as part of today’s household lifestyle,” he added. Imri explained: “As the nation’s partner in unleashing the digital potential of a fully connected Malaysia, it is our obsession to enable every Malaysian household to enjoy the benefits of digital technology. Through unifi 100Mbps at RM129 per month, we are setting a new benchmark of speed and affordability - 60% lower than previous 100Mbps plan. We believe that 100Mbps will soon become the starting high speed for Malaysian households as more and more digital applications and content demand greater bandwidth, speed and reliability. Hence, we are anticipating our customers’ needs with this new 100Mbps plan, with higher speed plans coming to you very soon.” To date, more than 1.2 million customers nationwide are enjoying unifi broadband. After a strong market presence serving these 1.2 million early digital adopters, we are opening up to all the more affordable entry-level unifi Basic plan, priced at RM79 per month with 60GB quota, to serve a larger market segment to be onboard the high speed broadband experience. With the new unifi 100Mbps plan and unifi Basic for all, unifi is now able to serve the needs and affordability of a wider base of Malaysian homes. For example, the unifi Basic plan perfectly caters to smaller households that only require approximately 60GB a month for their specific lifestyle needs at this point of time. As the household grows, they can now comfortably move over to the new unifi 100Mbps which fits more arrays of digital lifestyle needs, including access to unifi’s PlayTV content and free voice calls. “We believe that internet connectivity is the basic enabler in growing a more digital Malaysia, leading to a seismic shift in consumer lifestyle. Today, consumers are increasingly benefitting from internet services. They value instant gratification and dislike disruptions to their connected lives. From unifi’s perspective, what consumers want is a converged digital lifestyle where everything is at their fingertips everywhere, anytime. That is exactly what we are offering them,” Imri said, in closing. To learn more about the latest unifi offerings, log on to unifi.com.my
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