Strengthening Unifi’s fixed-mobile convergence offering, TM aims to deliver seamless 5G transition and spur Malaysia’s 5G adoption and digital capabilities
Telekom Malaysia Berhad (“TM” or “the Group”) is uniquely positioned to accelerate Malaysia’s 5G adoption, as the Group leverages its convergence leadership in delivering seamless fixed and mobile services to customers and businesses.
Following the signing of DNB’s Access Agreement on 30 October 2022, TM launched the first phase of its 5G services today, offering unlimited 5G data to existing Unifi Mobile Postpaid customers, as well as new Postpaid and Prepaid customers.
“DNB’s Access Agreement provides a level playing field for telcos to access the single 5G network equally, to deliver a wider range of innovative services,” said Imri Mokhtar, TM’s Group CEO.
“Leveraging this equal entry into 5G plus our current suite of connectivity and digital solutions, TM will be better placed to drive innovation and digital transformation at a national level, aligning with key digital programmes such as JENDELA and MyDigital to competitively position Malaysia as a technology hub.”
“5G will reinforce TM’s leadership in fixed-mobile converged services for our consumer and MSME segments, strengthening our mobile capabilities to provide the widest and fastest all-in-one solution for fixed broadband, mobile service and digital content that meets today’s digital lifestyles and workstyles,” Imri added.
Acknowledging that one of the critical factors in 5G adoption is the willingness of customers to purchase new 5G-enabled devices, Unifi Mobile will also offer bundled 5G service-and-device plans, catering to a range of price points to ensure customer affordability from all backgrounds.
With 5G currently covering more than 33% of populated areas throughout Malaysia, this first phase is key to grow TM’s reach and presents the opportunity for a new push in Unifi’s convergence play, riding on its strength of 3 million households and close to 400,000 MSME customers. 5G will also strengthen Unifi’s proposition as a preferred digital partner for MSMEs, to provide complete one-stop services to accelerate their business growth.
Additionally, via TM One, its enterprise and Government sector arm, TM recently launched its 5G Sphere, a circle of leading technology and smart solution partners to form an ecosystem that will accelerate the co-creation of 5G innovative use-cases, taking enterprise 5G transformation from ideation to realisation. To date, there are 39 partners in this programme. TM’s nation-building efforts with the Government will also speed-up the availability of smart city, smart industry and 5G-enabled applications, creating a more sustainable and inclusive digital society and economy.
Simultaneously, TM continues to modernise the country’s fibre network architecture, integrating automation and virtualisation technologies to boost back-end infrastructures that will support the anticipated demand for 5G services and capabilities.
Ahead of this commercial launch, TM took strides to ramp up its 5G capabilities to grow its mobile and fixed-mobile convergence position, having recently appointed a seasoned industry leader, Jasmine Lee, as its Executive Vice President, Mobile and Chief Executive Officer of webe, as well as onboarding senior mobile talents to strengthen its innovation and competitiveness.
“As we transform to become a human-centred TechCo, TM’s 5G commitment goes beyond connectivity to enabling our interconnected society reshape the way we live and work. We recognise the value that this next-gen technology will bring to communities, businesses and the Government, and will continue to explore new ways to make 5G and digital progress accessible to all,” Imri concluded.
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ONE-MONTH FREE TRIAL ON UNIFI TV’S LATEST STREAMING APP, DURIOO+
Unifi TV, the content and entertainment arm of Unifi, is offering a free one-month trial of its latest streaming app, Durioo+, during this Ramadan period. It will also be offering free access to all of its premium channels during the Raya festivities. Durioo+ is a streaming app that produces and licenses entertaining children’s content with Islamic values, virtues and morals. With its mission to raise children with eemaan, akhlaq and ‘ilm (belief, ethics and knowledge) Durioo+ offers programmes like Mina Mila, Little Ammar, Abibi and many more – bringing safe, fun and educational content for children ages 1 to 12 years old. Offered ad-free, the free trial of this streaming app can be redeemed at unifi.com.my/raya until 30 April 2023. Unifi TV, Malaysia’s largest single TV aggregator platform will also provide free Raya viewing of its premium channels from 21 to 27 April 2023. Filled with special programmes from channels such as Sacred Riana (DEGUP), CoCoMelon (Moonbug Kids), Running Man (ONE) and more, families will be spoilt for choice as they celebrate the festive Raya period. “We are pleased to welcome our latest streaming app partner, Durioo+, whose programmes are especially meaningful during the month of Ramadan. As families spend time together during the fast, we hope to provide safe and inspiring content for children and families, reinforcing the values and virtues that are strongly emphasised during this period”, said Anand Vijayan, TM’s Chief Commercial Officer and Executive Vice President of Unifi. “At the same time, we want to spread good cheer to all Malaysians, by opening up our full range of entertainment offerings during Raya. This is one of the ways that we are celebrating the nation’s diverse cultures together, by offering something for everyone during this festive period,” he said. To offer even more value to Unifi TV’s subscribers, they can now access the Aneka Plus Pack which will offer free access to VIU and SIAR streaming apps at only RM30 per month. Subscription to the Pack during this promo period includes the Unifi Plus Box and over 50 premium channels housing programmes from Korean variety shows, Hollywood movies, global news, kids animation and more.

TM brings unifi customers to Old Trafford!
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