07 Nov 2022

Indulge Your Sensory Experience At The Upcoming Immersio Festival Organised By Yayasan Tm And Filamen At Muzium Telekom

Indulge Your Sensory Experience At The Upcoming Immersio Festival Organised By Yayasan Tm And Filamen At Muzium Telekom Article Header
TM
YTM

Telekom Malaysia Berhad (TM) through its foundation arm, Yayasan TM (YTM)  continues to support the nation's creative industry development by hosting IMMERSIO Festival in collaboration with Filamen at Muzium Telekom Kuala Lumpur. The festival is one of the unique large-scale Art & Technology experiential exhibitions to be staged in the city centering on New Media Art, NFT Crypto Art and Immersive Art, featuring more than 60 local digital artists and collectives from Kuala Lumpur, Selangor, Johor, Penang, Kelantan, Sabah and Sarawak.

IMMERSIO was established in 2017 with the objective to bring together new media artists from around Kuala Lumpur and the region to exhibit their work marrying arts and technology. After a 2-year hiatus due to the pandemic, the event is back for its fourth (4th) instalment. This month, the festival will occupy Muzium Telekom for the first time, throughout the 27,000 sqft venue in the heart of Kuala Lumpur with 12 immersive installations and 7 workshops as well as talks. Situated within the 94-years old heritage building, Muzium Telekom traces the history of telecommunications in Malaysia from the 1870s up to the present, and IMMERSIO with the theme Mengukir pays homage to the country's achievements in digital infrastructure.

Bringing together like-minded emerging and well-established artists, YTM aims to create more meaningful and accessible relationships between people, cultural heritage and the digital world through art and technology. Among the line-up is the Kuala Lumpur based artist, Jun Ong's kinetic installation "Beacon", an expression of the sensorial response to the extinction of nature. Visitors are also invited to take a walk around the room featuring "In Soul in the Fabric of Society", an installation of songket handwoven fabrics by a collective of women weavers from Sarawak known as Tanoti, as well as art installation using fiber optic materials by Cheong See Min, a weaver and textile artist based in Johor. Walking into the exhibition, the visitors will experience Network, an audio installation of telecommunication soundbites from the classic landline telephone to 5G radio waves specially curated by artist duo iwaz and Martian Backline. Conceived partly in response to the Covid-19 crisis, which has been a time of isolation for many, the installation reminds us to be grateful for advancement of technologies that we often take for granted.

YTM aims to transform this heritage museum into a vibrant and versatile public arts space that enable artists, collectors and art lovers to immerse themselves to experience these new art mediums in new exciting ways and at the same time provide a platform for inspiring talents including TM Group's own Multimedia University (MMU) students to showcase their creativity and innovation at Muzium Telekom. Holding on to the higher principle of ensuring that no one gets left behind in this digital age, YTM is also exhibiting the extraordinary artworks from WE&I and Nakseni gifted artists in the Virtual Reality (VR) Gallery. The festival will be also featuring the artwork by Rashwin Kalithas, a five-year old special needs young artist that will be receiving a recognition by The Malaysia Book of Records for the "Youngest Autistic Child to Hold Solo Digital Arts Exhibition" at this Media & Partner Night held at Muzium Telekom.

Commenting on IMMERSIO and the collaboration with Filamen, Director of Yayasan TM, Izlyn Ramli said, "As a purpose driven social impact based foundation, YTM is committed to the development of arts, creative ventures and culture. It is a necessary part of our nation's heritage preservation and celebration but also a key foundation to build our future. Creativity and innovation are not just confined to a certain sector, they are applicable across all fields of life as well as being key life skills as an individual. This must be nurtured and supported by all stakeholders for the betterment of society. Through IMMERSIO, YTM is also activating our digital talent incubator at Muzium Telekom that is part of our third pillar of Tourism, Culture and Heritage, alongside Education and Community and Nation-Building, connecting the dots between youth, talent and creativity to skills development, digital opportunities and collaborative partners."

"This year, YTM has launched The Muzium Telekom Transformation Plan to reactivate and placemake our heritage building as an engaging public space, with the aim of education, entertainment and monetisation opportunities for the communities we serve. One of our placemaking initiatives is "TEMU Weekends", a community-driven creative event that happens every Saturday and Sunday to engage and draw people to Muzium Telekom where they can socialise and hang out together with friends, family and the city. YTM will continue its ongoing mission with future-forward immersive museum exhibits and many more exciting and engaging community programmes" she added.

As the main organiser, Co-founder of Filamen, Abdul Shakir said, " IMMERSIO will become a major platform for local and international artists in art and technology. We hope this will nurture more young talents into the digital medium and new media arts. This platform is also meant to connect and engage different communities to make arts and technology more engaging and accessible. We look forward to build IMMERSIO up further to become one of the leading arts and technology festivals within the region and internationally. Thank you Yayasan TM for this opportunity to utilise and interact with this wonderful space at Muzium Telekom this year!"

The organiser would also like to thank all its partners, especially EPSON Malaysia, Martian Backline, Wonderland, HelioMedia, Experiential Design Team, InTransit, CahayaXR, Lokalocal, WE&I, Nakseni and event partners iNYALA, Kuala Lumpur Art Book Fair, Kuala Lumpur Illustration Fair and Klang River Festival for their invaluable efforts and commitment to make this the best experience for the visitors.

Also present today to officiate IMMERSIO's Media & Partner Night at Muzium Telekom was Datuk TPr Sulaiman Mohamed, Executive Director (Planning), Dewan Bandaraya Kuala Lumpur.

With a one-month curated programme ranging from talks, exhibits, audio-visual shows, and advanced digital art workshops, it is a chance for the public to be a part of the buzzing local digital arts scene, make new connections, and take home some very useful knowledge.

Come and explore IMMERSIO the exciting digital arts and innovations exhibition from 5th – 27th November 2022 (1030am-1030pm) at Muzium Telekom! Details are also available on the related digital and social media accounts of YTM and Filamen.

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YTM and Istana Negara equips higher risk communities with disaster preparedness

Facilitates the development of localised Emergency Response Plans Over the years, Yayasan TM (YTM) has been actively involved in disaster emergency response efforts and lent its helping hand to affected communities in various ways. With many tragic losses of life and property due to natural disasters, it is imperative to help the public better understand the importance of preparedness, the risks involved and build capacities for pre-emptive and early action, including identifying vulnerabilities and potential impact on people and assets.   Through its latest initiative, the YTM-Istana Negara Community Based Disaster Risk Reduction and Management Programme (CBDRRM), organised in collaboration with Istana Negara, the programme is aimed at empowering communities especially women and children as well as building community resilience during disasters with the necessary knowledge and skills in disaster preparedness - in alignment to the Government's aspiration to nurture a disaster preparedness culture among Malaysians.   For the inaugural edition of the programme, YTM identified three (3) high risk areas in Kuantan, Maran and Bentong districts in Pahang. This is also a continuation from the support to the local communities post-flood early this year where YTM, together with Istana Negara provided basic necessities, workforce and monetary assistance to citizens in Karak, Ulu Tembeling and Kuantan districts.   “This CBDRRM programme is both important and timely, in view of frequent heavy rain and storms of late. We hope that the local communities will fully utilise the skills and knowledge obtained from the initiative, to be better prepared for in the event of any flood incidents in their respective areas, minimising the impact and ultimately, saving lives,” said Izlyn Ramli, Director of YTM.    “We were delighted to find that these modules were very helpful for them based on their feedback. Meanwhile, we remain on the ready to deploy response and humanitarian aid should the need arise,” she added.   The first one was held in August 2022 for the community in Perumahan Awam Kos Rendah (PAKR) Sungai Pandan, Kuantan, which saw a total of 120 participants attending, while the second was held in Maran in September.   With the support of the National Disaster Management Agency (NADMA) as well as the TM Reaching Out Volunteers (TMROVers), the programme was conducted by 12 humanitarian experts with vast disaster response experience, including risk and reduction management from Red A Humanitarian Global. The modules highlighted the importance of disaster preparedness, hands-on session to develop localised Emergency Response Plans, water safety and practical swimming, as well as simulation exercises. The participants were also briefed on mental health management and creating children-friendly spaces (CFS) as an added element.   For any emergency response plan to work, active participation from the community becomes crucial. During the programme, the communities were also connected to their local government agencies such as the Malaysian Fire and Rescue Department (BOMBA), Royal Malaysia Police (PDRM), Malaysia Civil Defence Force (APM), Jabatan Pengairan & Saliran (JPS) Negeri Pahang for better disaster response in the future.   The third and final session was organised recently in Bentong in collaboration with Istana Negara and attended by 125 participants. Via the three (3) series of CBDRRM in Pahang, YTM have reached a total of 458 community members and local government agencies; inclusively, empowering 123 female participants and 167 children and teenagers.   This initiative is aligned with our aspiration to build capacity in disaster preparedness among community members, especially women and children, who are considered first responders’ priority when a disaster occurs. YTM will continuously support the community for better disaster preparedness and response through community leadership and self-empowerment.

Unifi TV kickstarts 2023 offerings with addition of popular beIN SPORTS 2, Moonbug Kids and one premium channels

Unifi, a leader in converged home, mobile and lifestyle services via its digital content arm, Unifi TV, today announced three new premium channels via partnerships with leading content providers – beIN Asia Pacific; Moonbug Entertainment, a subsidiary of Candle Media; and Korea’s KC Global Media.   Starting February 2023, viewers will be able to enjoy these popular channels via their Unifi TV subscriptions: beIN SPORTS 2 – featuring top-tier European football, international tennis competitions and most recently, full Formula 1 coverage; Moonbug Kids – designed for families with pre-school children; and ONE – for fans of the latest Korean drama and entertainment.   Two of the three new channels, Moonbug Kids and ONE will also be available for free preview throughout the whole of February for both existing and new Unifi TV subscribers.   This brings Unifi TV’s channel offerings to a whopping 71 premium channels, along with 17 app partners including Disney+ Hotstar, Viu, WeTV and Lionsgate Play – the largest selection of streaming apps over a single platform.   Ho Hock Doong, Head of Content, Unifi TV said, “We are excited to partner beIN Asia Pacific, Moonbug Entertainment, and KC Global Media in bringing their popular channels to Unifi TV and to provide more quality offerings to our local audiences.   “At the end of 2022, Digital Market Insights projected that Malaysia’s Home Entertainment revenue was expected to reach an annual growth rate (CAGR 2022-2027) of 8.36%, with a projected market volume of US$48.57 million and 1.1 million active users by 2027.   “With these prospects in mind, we are strengthening our partnerships with leading global content providers to offer an inclusive selection of digital entertainment solutions – bringing Unifi’s ‘all-in-one’ value proposition to all audiences,” he added.     beIN SPORTS 2 will join the line-up of three existing beIN SPORTS channels as well as the beIN SPORTS CONNECT app already available on Unifi TV, offering the widest live sports coverage from beIN SPORTS in Malaysia. In addition to the Formula 1 broadcast rights which will be extended to Unifi TV viewers, the channel will also include the Australian Open, ATP and the upcoming Roland-Garros.   Mike Kerr, Managing Director, beIN Asia Pacific, said, “As we continue to expand and strengthen our sports offering, we are excited to enter into the next phase of partnership with Unifi TV. Now with Formula 1, fans can immerse themselves in more live coverage than ever before on beIN SPORTS. We look forward to working alongside Unifi TV to grow our audiences in Malaysia.”     Putting families in the forefront, Moonbug Kids on Unifi TV will feature all of Moonbug’s IPs including CoComelon, Blippi, Gecko’s Garage, Morphle, Arpo, Little Baby Bum and recent acquisitions Little Angel and Oddbods – offering wholesome and quality entertainment for preschool and early-years viewers.   Unifi TV is also the first digital content platform in Malaysia to offer selected Moonbug Kids programmes on demand that are localised in Bahasa Melayu and Mandarin – bringing these edutainment programmes to more of Malaysia’s multi-lingual audiences.   “We are extremely excited to launch our Moonbug Kids channel on Unifi TV via their on-air and online platforms. We have had a strong start to 2023 in maintaining our strategy of rolling out our content and channels across APAC and EMEA and are now very much looking forward to sharing our beloved characters and stories with families across Malaysia,” said Nicolas Eglau, Managing Director EMEA & APAC, Moonbug Entertainment.   Leading K-entertainment channel, ONE, on the other hand, will bring the best of Korean entertainment to Malaysia. The channel will feature drama series Kokdu: Season of Deity within 24 hours of release in Korea and a line-up of romantic specials in February such as Weightlifting Fairy Kim Bok Joo and Backstreet Rookie. 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Telecommunications operators continue to support home-based teaching and learning with free 30GB internet per month

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