Jasmine, 52, a Malaysian, was appointed as EVP Mobile effective 1 October 2022. She has over 20 years of experience in building and expanding different technology-based businesses and has also served in various telecommunications and technology industries. Prior to joining TM, Jasmine served as the Chief Digital Officer and Chief Marketing Officer of U Mobile and led the aggressive growth at U Mobile from 1 million subscribers in 2013 to 7 million subscribers in 2021.
Jasmine’s vast experience in driving business growth through cost-effective innovation includes her service at AirAsia as the Commercial Director, CEO of MNC Wireless Berhad, a mobile services start-up established by Jasmine, as well as the Senior Manager of Corporate Branding & Relationship Marketing at Digi Telecommunications.
Her strengths in driving the mobile business, marketing, innovation, new business development, digital and customer relations marketing will be crucial in driving the growth and transformation for TM’s mobile and FMC business as well as pivoting TM from a Telco to a Techco.
Jasmine holds a Bachelor of Arts with Honours in Communication and Social Sciences from Universiti Kebangsaan Malaysia.