Welcome To Telekom Malaysia Brand Guidelines Welcome To Telekom Malaysia Brand Guidelines

WELCOME TO

TM
BRAND
Centre

Here, you will find an extensive overview of the strategy and visual identity system for our brand.

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BRAND MANIFESTO

As a human-centric technology company, we know technology must work to create a better tomorrow for all.

Which is why we:
Create access to tomorrow’s technologies today.
Help everyone realise their aspirations.
Scale big ideas, build new businesses and take better care of our planet.

We believe the future belongs to everyone. So we provide access in every corner of Malaysia.

At TM, we champion Malaysia’s confidence – With technology that opens doors to a promising tomorrow for all.

YOUR NEXT IS NOW

BRAND VALUES

ACCELERATING TOMORROW

As future shapers, we readily embrace change and seek out innovations that drive us forward.

ACCESS TO ASPIRATIONS

We take on the role as an enabler for our stakeholders, connecting them to opportunities by equipping them with the solutions; tools and knowledge that propels them closer to their goals.

THE FUTURE IS FOR EVERYONE

We believe in collective growth and commit to driving inclusive success for all individuals, businesses of all levels and society at large.

USERS BRING THE MAGIC

As a human-centered technology company, we innovate and build solutions and technologies from the needs of users, putting them at the heart of everything we do.

BRAND PERSONALITY

Brand Personality And Tone Of Voice Provocative

Charged and energetic, TM is future-looking, dynamic and innovative at heart – proactively seeking out new opportunities for growth and advancement.

Brand Personality And Tone Of Voice Uplifting

We take on a leadership position and have a strong commitment to stakeholders, holding the belief and trust to challenge each other to unleash meaningful and sweeping impact.

Brand Personality And Tone Of Voice Embracing

Open-minded and embracing of change, TM collaboratively works with diverse partners to drive inclusive and collective success.

Brand Personality And Tone Of Voice Charged

Taking on the role as an enabler, TM is encouraging and optimistic about the future – readily supporting stakeholders by equipping them with a platform for long-term growth.

TONE OF VOICE

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