06 May 2025
TM Named Official Partner of the National Sepak Takraw Team, Reaffirming Commitment to Malaysia’s Sports Development
KUALA LUMPUR, 5 May 2025 – Telekom Malaysia Berhad (“TM” or “the Group”) has been officially announced as the Official Partner of the National Sepak Takraw Team, in a partnership with Persatuan SepakTakraw Malaysia (PSM). This strategic collaboration reinforces TM’s commitment to nation-building and Malaysia’s sports development.
The partnership was formalised recently in a document exchange ceremony held at Seri Pacific Hotel, Kuala Lumpur, attended by Dato’ Mohd Sumali Reduan, President of PSM, and Nor Fadhilah Mohd Ali, Chief Corporate Officer of TM.
Through this two-year collaboration, TM will play a key role in advancing Malaysia’s sports development agenda by supporting the National Sepak Takraw Team’s participation in major regional and international tournaments, including the Asia Cup 2025 in Kuala Lumpur, the SEA Games 2025 in Bangkok, and the ISTAF World Cup 2026.
Sepak Takraw, a sport deeply rooted in Malaysian culture, is gaining renewed popularity among the youth, with a growing fan base across Malaysia and ASEAN. Its strong heritage, rising appeal, and international recognition inspire TM to uplift the sport as part of its nation-building efforts.
To further promote the sport and broaden its reach, TM will provide live broadcast coverage of the Asia Cup 2025 through its Unifi Sports Channel 701 on Unifi TV. The channel is available to all Unifi TV Pack subscribers, allowing them to stream the matches live and helping to inspire greater appreciation for this traditional sport among Malaysians.
Amar Huzaimi Md Deris, TM Group Chief Executive Officer said, “This partnership reflects our commitment to supporting local sports development and nurturing national talent. Sepak Takraw is a sport deeply rooted in our heritage, and we are proud to contribute to its growth at both the local and international levels.
“As we progress towards becoming a Digital Powerhouse by 2030, TM remains committed to making a meaningful and inclusive impact on communities, not only through digital technology, but also by empowering unifying platforms like sports. This initiative reflects our nation-building efforts to inspire the younger generation and strengthen our national identity,” concluded Amar.
Meanwhile, Dato’ Mohd Sumali Reduan, President of PSM remarked, “We are proud to welcome TM on board as our official partner. TM’s support comes at a crucial time as we elevate Malaysia’s standing in Sepak Takraw regionally and globally. With their involvement, we aim to deliver strong performances in upcoming tournaments and nurture future champions.”
By aligning with a sport that symbolises agility, teamwork, and national pride, TM continues its legacy of uplifting Malaysian sports while fostering a spirit of unity and excellence. This collaboration not only strengthens TM’s role as a nation-builder but also reaffirms its commitment to touching lives and empowering communities through meaningful initiatives beyond technology.
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YAYASAN TM’s ‘PROGRAM CAHAYA RAMADAN’ CONTINUES TO BRING JOY TO THE LESS FORTUNATE COMMUNITIES
KUALA LUMPUR, 22 March 2024 – TM, through its social foundation arm, Yayasan TM (YTM), announces the continuation of its ‘Program Cahaya Ramadan’. This year, the programme allocates RM320,000 to aid approximately 3,000 beneficiaries across Malaysia, including asnaf, orphans, B40 families, single mothers, Persons with Disabilities (PWD), tahfiz students, and the Orang Asli community. The initiative, mobilised through our state offices nationwide, focuses on distributing food baskets and raya essential items such as baju raya and duit raya (cash) to the identified beneficiaries during Ramadan. Ainol Shaharina Sahar, Director of Yayasan TM said, “It is our honour to once again initiate the ‘Program Cahaya Ramadan’, extending our hand in solidarity to those in need during this reflective and benevolent time of year. Our goal is to alleviate the hardships of our beneficiaries, ensuring they too can share in the joy and togetherness that Ramadan brings. We aim to foster a sense of community and hope, particularly among children, as they observe the sacred month and look forward to Eid ul-Fitr celebrations.” In addition to these efforts, YTM is launching the ‘Dana Kasih Yayasan TM’ fundraising campaign, aiming to raise RM30,000 to specifically assist Orang Asli families in Pos Kuala Mu, Sungai Siput, Perak. This campaign focuses on gathering funds to provide these families with essential food supplies for Ramadan, aiming to ensure they have the resources needed for a fulfilling festive period. The public is encouraged to support this noble cause by making donations through YTM’s bank account at 14180010000426 (Bank Islam). For further details, please visit YTM’s social media channels. In 2023, YTM’s ‘Program Cahaya Ramadan’ has benefitted more than 3,000 beneficiaries through over 20 programmes across the country. YTM collaborated with Pejabat Ahli Parlimen Lembah Pantai to organise the programme which was attended by its Member of Parliament, YB Fahmi Fadzil. As the programme continues to grow and reach more communities, YTM remains dedicated to nurturing hope, fostering solidarity, and creating lasting impacts in the lives of the underserved, reinforcing its goal of a more inclusive and supportive society.
TM R&D’s Customer-focused innovations recognised at the Malaysia Technology Excellence Awards
In-house smart solutions for Fixed Wireless Access connectivity and customer experience platform for frontliners awarded under “Connectivity-Telecommunications” and “AI-IT Services” categories respectively Telekom Research & Development Sdn Bhd (TM R&D), the innovation arm of Telekom Malaysia Berhad (TM), recently bagged two awards at the Malaysia Technology Excellence Awards 2022, organised by the Singapore Business Review. The Malaysia Technology Excellence Awards spotlights exceptional companies who are technology disruptors that boosts Malaysia’s economy. TM’s Fast Internet for All (FIRA) solution was bestowed the award under the “Connectivity-Telecommunications” category, while TM’s Single Platform on Intelligent Customer Experience (SPICE.ai) won the award in the “Artificial Intelligence (AI)-IT Services” category. Commenting on these awards, Dr. Sharlene Thiagarajah, Chief Executive Officer, TM R&D said, “I couldn’t be prouder of my team as these awards reflect their commitment to meet the fast-evolving digital needs of today’s customers and strengthen our position as a research leader in these fields. This recognition also reaffirms our efforts in building smarter digital ecosystems to facilitate the ease with which Malaysians can embrace a more digital lifestyle, while also bringing progress to the nation.” FIRA was introduced as a way to support the government in providing Malaysians with quality access to digital connectivity nationwide. Aimed at offering better internet service to underserved communities, FIRA uses Fixed Wireless Access (FWA) technologies to improve connectivity in rural areas across Malaysia. Since its first deployment in Malacca back in July 2020, the solution has demonstrated promising success in improving download and upload link speeds compared to other broadband services. The solution has since been implemented at a rural school in Selangor and at Pusat Komuniti Desa sites under the Ministry of Rural Development. It has also supported an IR4.0 use case in Terengganu. “FIRA is formulated to address two common issues: coverage and speed. The solution is capable to deliver connectivity up to 50Mbps within 5-8km range, compared to a traditional 4G cell within 1km range. Furthermore, with its quick deployment procedures, FIRA can help mitigate customers’ connectivity concerns in a cost-effective and timely manner,” shared Dr. Sharlene. SPICE.ai, on the other hand, aims to assist frontliners in their daily task of addressing customer service enquiries and requests. Dr Sharlene explained, “SPICE.ai consists of multiple components that cover different parts of an existing customer experience system. By integrating these components, frontliners gain a more holistic view of each customers’ profiles. The solution then implements real-time analytics to improve customer experience, giving frontliners the right information at the right time which allows them to deliver a better experience to customers.” This analytics system has been deployed nationwide for nearly two years and becomes the primary touchpoint for more than 5,000 TM frontliners in most customer interactions across multiple channels. The performance of SPICE.ai has proven to be reliable and seamless even when integrated with more than 20 existing, standalone systems and was still able to relay the processed information through one single platform, on top of providing analytics and advisory. Established in 2001, TM R&D is the innovation arm of TM Group focusing on creating smarter ecosystems to make business and life easier for a better Malaysia. TM R&D’s solutions are clustered around four pillars namely Intelligent Platforms, Data Brokerage, Connectivity/Tools and IR4.0/Digital Solutions. Growing from strength to strength, TM R&D has won multiple global awards and generated more than 2,800 Intellectual Property Rights (IPRs) and 1,400 digital assets to date. TM R&D’s innovations are developed in-house and cut across multiple industries such as Utilities, Retail, Agriculture, Healthcare and Education, with safety and productivity as its top priority.
YTM and Istana Negara equips higher risk communities with disaster preparedness
Facilitates the development of localised Emergency Response Plans Over the years, Yayasan TM (YTM) has been actively involved in disaster emergency response efforts and lent its helping hand to affected communities in various ways. With many tragic losses of life and property due to natural disasters, it is imperative to help the public better understand the importance of preparedness, the risks involved and build capacities for pre-emptive and early action, including identifying vulnerabilities and potential impact on people and assets. Through its latest initiative, the YTM-Istana Negara Community Based Disaster Risk Reduction and Management Programme (CBDRRM), organised in collaboration with Istana Negara, the programme is aimed at empowering communities especially women and children as well as building community resilience during disasters with the necessary knowledge and skills in disaster preparedness - in alignment to the Government's aspiration to nurture a disaster preparedness culture among Malaysians. For the inaugural edition of the programme, YTM identified three (3) high risk areas in Kuantan, Maran and Bentong districts in Pahang. This is also a continuation from the support to the local communities post-flood early this year where YTM, together with Istana Negara provided basic necessities, workforce and monetary assistance to citizens in Karak, Ulu Tembeling and Kuantan districts. “This CBDRRM programme is both important and timely, in view of frequent heavy rain and storms of late. We hope that the local communities will fully utilise the skills and knowledge obtained from the initiative, to be better prepared for in the event of any flood incidents in their respective areas, minimising the impact and ultimately, saving lives,” said Izlyn Ramli, Director of YTM. “We were delighted to find that these modules were very helpful for them based on their feedback. Meanwhile, we remain on the ready to deploy response and humanitarian aid should the need arise,” she added. The first one was held in August 2022 for the community in Perumahan Awam Kos Rendah (PAKR) Sungai Pandan, Kuantan, which saw a total of 120 participants attending, while the second was held in Maran in September. With the support of the National Disaster Management Agency (NADMA) as well as the TM Reaching Out Volunteers (TMROVers), the programme was conducted by 12 humanitarian experts with vast disaster response experience, including risk and reduction management from Red A Humanitarian Global. The modules highlighted the importance of disaster preparedness, hands-on session to develop localised Emergency Response Plans, water safety and practical swimming, as well as simulation exercises. The participants were also briefed on mental health management and creating children-friendly spaces (CFS) as an added element. For any emergency response plan to work, active participation from the community becomes crucial. During the programme, the communities were also connected to their local government agencies such as the Malaysian Fire and Rescue Department (BOMBA), Royal Malaysia Police (PDRM), Malaysia Civil Defence Force (APM), Jabatan Pengairan & Saliran (JPS) Negeri Pahang for better disaster response in the future. The third and final session was organised recently in Bentong in collaboration with Istana Negara and attended by 125 participants. Via the three (3) series of CBDRRM in Pahang, YTM have reached a total of 458 community members and local government agencies; inclusively, empowering 123 female participants and 167 children and teenagers. This initiative is aligned with our aspiration to build capacity in disaster preparedness among community members, especially women and children, who are considered first responders’ priority when a disaster occurs. YTM will continuously support the community for better disaster preparedness and response through community leadership and self-empowerment.
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