Chief Marketing Officer (CMO)

Shanti Jusnita Johari, 48, holds a Bachelor of Engineering (Electronics) from Vanderbilt University, USA and a Masters of Business Administration from Universiti Teknologi Malaysia with Tampere University, Finland (Strategic Management). 

She was appointed as Chief Marketing Officer (CMO) of TM on 1 February 2021 and be responsible for the overall strategy, transformation and management of TM brand & marketing, customer experience (CX) and Touchpoints.

Shanti has 24 years experience in various strategy, commercial and operational roles in the telecommunication industry, mainly in areas of marketing, product management and sales both for Consumer and Enterprise market segments.  Prior to joining TM, she was the Chief of Customer Experience & Digital, Celcom Axiata Berhad where she was responsible for end to end CX, customer service operations and digital touchpoints.

A homegrown from TM’s own talent pool, she started her career with TM in 1997 under the Corporate & Multinational Sales division, where she held roles in key account management, sales and product consultancy. In 2005, Shanti joined the TM Retail Business Strategy & Management office, responsible for the strategic development and management of TM Retail operations. She was later appointed as General Manager, Business Strategy in 2007 where her responsibility included the strategic development and management of TM’s business strategy and plan. Shanti was subsequently appointed the Executive Vice President, TM SME in 2009, where she was responsible for commercial management of TM’s business in the SME segment.

She left TM to join Maxis Berhad in 2011 as its Vice President, Marketing Strategy where her roles included Consumer marketing strategy. She was later appointed the Head of Enterprise Marketing & Product of Maxis from 2013 to 2019 where she was responsible for overall marketing, value proposition and product management of mobile, fixed and cloud enterprise solutions. She then moved to Celcom Axiata in 2019 and rejoined TM as CMO on 1 February 2021.

Shanti has completed Directorship Technical Training by MINDA in 2018, held a regional Board representation, Tune Talk Board membership and several Management Board roles throughout her career.