Prof. Datin Paduka Dr. Samsinar, aged 62, a Malaysian, Vice Chancellor at Universiti Tun Abdul Razak.

She holds a Bachelor of Business Administration (BBA) from Western Michigan University, Master of Business Administration (MBA) from University of Arkansas, USA and a Doctor of Philosophy (PhD) in Business Administration from University of Arkansas, USA.

Prof. Datin Paduka Dr. Samsinar graduated with honours (Cum Laude) and the recipient of the Wall Street Journal Award for Best Student in Economics. She also graduated in the top five and was nominated to represent University of Arkansas for the George Hay Brown Award for excellence in Marketing at graduate level in her MBA program.

She has an extensive teaching experience in Marketing, Management and Economics at undergraduate and graduate levels. With her leadership, she holds several positions in education field as Deputy Dean (Academics and Student Affairs) Faculty of Economics and Management in 2004, Director of Corporate Planning Division UPM in 2007, Dean Graduate School of Management (GSM), UPM in 2008, Associated with the Malaysian Association of Consumer and Family Economics (MACFEA), Associated with the Institute of Marketing Management (IMM) and Executive Council member for Asian Academy of Management.

She also completed more than twenty five (25) research projects to date and is currently leading several research projects.