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Primary Colours

The primary colours consist of different shades of orange. This allows for greater flexibility when developing communication materials.

The CMYK colour codes have been developed and verified through colour proofing. However, adjustments may be required depending on material use anddye variation. These adjustments are crucial to maintain colour accuracy and consistency.

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Secondary Colours

The palette of secondary colours contrast refreshingly with primary brand colours. Together, they convey a sense of growth, optimism and ambition.

The CMYK colour codes have been developed and verified through colour proofing. However, adjustments may be required depending on material use anddye variation. These adjustments are crucial to maintain colour accuracy and consistency.

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Proportions

Shown here are the recommended proportions of the primary to secondary colours.

Please note that this is merely a guide to help create a uniquely Unifi visual expression. Should there be a need to veer slightly away from the recommendation, it can be done so as long as it keeps to the integrity of the visual identity system of the brand.

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Typeface

The Unifi headline typeface is HK Grotesk and body copy typeface is Roboto.

Shown on the right are the different weights that can be used when developing communications with the font type.

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Sample Setups

Headline:

HK Grotesk Wide

Sub Headline:

Roboto Bold

Body Copy:

Roboto Light

Headlines should primarily be in all caps. Similarly, sentence cases can be used for headlines to accommodate different layout specifications.

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Introduction

The photography aims to depict real life moments that are authentic, emotive and relevant.

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Next Epic

Landscape Photography

Focus on epic moments through landscape photographs with depth and bigness, exuding a sense of energy that is not staged.

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Next Everyday

People Photography

Focus on close-up expressions of individuals being empowered by their everyday lives, exuding a sense of purposefulness and energy that is not staged.

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Don’ts

Shown on the right are incorrect examples of the photography.

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Overview

The illustration plays a big role in communicating abstract ideas and emotive everyday moments.

There are three approaches for illustrations:

1. Big Concepts
2. Daily Moments
3. Quick Understanding

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Usage

Shown on the right are ways the illustrations can be used in communication materials.

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Do’s & Don’ts

Shown here are examples of do’s and don’ts pertaining to the illustration style.

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Introduction

The icons are built from basic shapes. They are functional elements that can be used digitally and in print.

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Filled Icons

Filled icons should be within headers and titles to drive sharp communication messages about topics being presented.

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Outlined Icons

Outlined icons can be used as visual cues for key talking points within topics being presented.

Both filled and outlined icons should never be used together to minimise clutter and to maintain design consistency.

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Introduction

The circular patterns play a crucial role in distinguishing the Unifi brand from its parent brand, TM. The patterns were primarily designed to complement the rounded elements of the Unifi logo. The addition of these organic patterns also help to portray the brand in a more human and approachable manner.

The flexibility and multi-directionality of the patterns can be easily adapted for different formats of communication.

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Colour Combinations

To create consistency, a minimum of two (2) and a maximum of three (3) colours are allowed per unit of the pattern. The use of orange is also an important element for the Unifi pattern unit.

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Tutorial

Shown below is a quick guide on creating unique patterns for any communication.

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Examples

Here are some ways the patterns can be used to create the iconic and ownable Unifi visual expression.

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Don’ts

Here are some examples of what should not be done with the patterns. Please avoid improper use of the patterns as shown.

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Logo Proportions

Print common sizes

For all ‘A’ series documents, use the measurements below:
A0: 841x 1189 mm = 140mm
A1: 594 x 841 mm = 100mm
A2: 420 x 594 mm = 70mm
A3: 297 x 420 mm = 50mm
A4: 210 x 297 mm = 28mm
A5: 148 x 210 mm = 24mm
A6: 105 x 148 mm = 20mm

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Layouts

Type A: Simple Grid Layout

1. The Unifi brand logo placement must always be against a clear background.
2. Graphic patterns can be varied within the specified area.
3. Image area can be extended downwards based on the available text area.
4. Headline and text area can be moved up or down within the specified area as shown.

Type B: Dynamic Grid Layout

1. The Unifi brand logo placement must always be against a clear background.
2. Main graphic pattern can vary and move around.
3. Image area can be moved sideways and align to either the left or right of the main graphic pattern.
4. Headline and text can be placed within main pattern and image.
5. Background graphic pattern can vary and move around.

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Horizontal Examples

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Applications - Print

Here are the look and feel examples of our printed applications.